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How to Create Optimised Blog Post that Attracts Visitors and Search Engines

SEO Blog Post

There are millions of blogs on the net and you may face a lot of competition in your niche. For your blog post to stand out from competition, your title needs to be optimised for both the search engines and visitors. A boring title won’t capture much attention an da title that doesn’t content the keywords people are searching for won’t get the search engines to index your content either. Before your invest time and money into your blog post, you need to know how to write your blog post titles correctly.

How to Create Optimised Blog Post Titles that Attracts Visitors and Search Engines

How to create captivating titles visitors love.

This can either be done before or after writing a blog post. The best thing to do is to create a title before you begin writing the content and then edit it after you have completed the post. Always chose a title that give insight into the content and the end result your readers would get. This is because visitors and search engines love your blog post titles. This is only one example of how to attract visitors. Some other ideas may include:

Asking a question, i.e. “Why should you write captivating blog post titles?”.
Make a controversial statement, i.e. ” Link building myths debunked”.
Create a list, i.e. “7 ways to write great blog post titles”.
Use action verbs, i.e. “Discover how to write great title for your blog post”.

How to create optimised titles search engines love.

Remember that if you if you write a captivating title and no one sees it, it will be a waste of time. You need to drive traffic to your blog post. One of the best and easiest ways is to simply include your main keyword within the title meta tag and create a well written description for your meta description meta tag. The title description meta tag is what a person first sees listed in the search engines results page after doing a search on your keyword. The description meta tag is what they read about the page under the title in the search engines.

Example 1
If your title is “7 steps on how to build a blog” and your main keyword phrase is “build a blog” place this phrase at the beginning of your title because search engines give more weight to keywords placed at the beginning of the title tag. So your final title could be edited to say: “Build a blog in 7 steps”.
Example 2
If you Google the blog post title ” How to choose the right niche to start an online business” you’ll notice that the title of the post will appear the way it was written. However, if you look at the top blue line of your browser you’ll notice the title meta tag is written “Start an online business – How to choose the right niche” because the main keyword phrase is “Start an online business.” If yo implement the steps mentioned above you’ll not only attract visitors from the search engines but get them to read your blog posts as well.

How to Optimise your Post for SEO

Many bloggers fail to take advantage of the enormous marketing potential of their blogs. By providing fresh, relevant content and performing basic blog post optimisation, you can take advantage of the many benefits blogging offers. Below are some search engine optimisation times to help get your blog noticed.

Utilise keywords throughout your post.

Once you have tagged a couple of valuable, relevant keywords, it is important to place them where they will have the most impact for humans and search engine crawlers indexing your content. Try to include them in the following places:

Headings and subheadings.
Introductory sentence.
Concluding paragraph.
Anchor text ( text you hyperlink to other related pages on your site).
Title tags and meta descriptions.

A word of caution.

Don’t engage in keyword stuffing, which is the act of filling your content with so many keywords that it becomes difficult to read. Not only will this irritate your blog followers, it will also get you penalised by Google. A couple of strategically placed keywords will do the trick.

Optimise your images.

Whenever you upload a photo to your blog, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword rich description of the photo.

Reference others with links.

When you mention another blogger or article in your blog post, include a link to the information you are referencing. Not only is it good blogging etiquette, but you may also get lucky and receive a link back. Quality links are a valuable commodity for any site looking to rank higher in search engine results pages. Give readers the opportunity to subscribe to your blog. Include prominently placed RSS or FEEd subscription buttons and offer viewers the ability to subscribe to your post via email when possible. This allows your blog followers to have instant notification of your latest posts without having to periodically check your site for new content.

Use social media to broaden the reach of your blog posts.

As a small business, you may be utilising Facebook, Twitter, Google+, or other social media sites to create connections with potential and current customers. Why not promote your blog content on these sites for even more web exposure? Free programs like Hootsuite make it  easy to post links to your latest blog post on all of your social media sites with just a couple of clicks. You can even schedule your posts ahead of time!

By following these simple SEO tips, you can encourage higher rankings in SERPS, increased web traffic, and higher customer conversion rates.

Tips on how to effectively use SEO keywords in every blog post.

One thing is still certain, you need to use long tail keywords in all of your blog post. So go ahead and start your SEO keyword research.

  • Your best SEO keywords should be placed on your blog title.
  • It is preferable to place your best SEO keywords within the first 70 characters of your title. This is to ensure your keywords show up on search results.
  • It your blog title is too long, some of it may be cut off by Google in the search results.
  • If your keywords are cut off, the person doing the search may not think your site is relevant to their search because they could see any of their search terms.
  • Your SEO keyword rich title should also be used in the permalink for each blog post. The permalink is simply the URL for each blog post.
  • Your best SEO keywords should be used in any headings used in your content.
  • Throughout the body of your blog post, you should also be using your best keywords. Your SEO keyword density should be between 2-3%. But do not use so many as Google frowns on that.