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How to be the search engine optimisation specialist for your own business

Most start up businesses today lack adequate funding that could help propel their businesses into the spot light owners desires. The greatest challenge every start up faces is marketing, from funding your marketing campaign both online and offline to setting up the right team that could help bring your business to the right audience. The challenges facing entrepreneurs today sometimes can be very under estimated. The billion dollar question most business owners would be thrilled to answer is; what if you can be your own SEO specialist for the early stage of your start-up?

To be your own SEO specialist, you need to be able to manage your schedule to perfection. There are no time for waste, everything you do must be precise and intentional. One of the tragedies of life is to do something perfectly that at the end of the day it shouldn’t be done in the first place. For this reason, every entrepreneur who chose to go DIY must learn the principle of getting things right from the start. Investing your time or money on your website organic visibility must be very well planed from scratch. Most business owners who had to start over with a new domain today didn’t either fully understand what they were doing in terms of the website optimisation or they outsourced to the wrong seo company. Every business owners need to take their online visibility very seriously, by updating their personal knowledge for better results, understanding the advantages and disadvantages of outsourcing your search engine marketing services. From the cost point of view to the experience point of view, you need to be able to know for certainty that you’re making the right decision.


How do i become an SEO specialist?

Becoming a master of any field need consistency, focus and dedication. You can not master a field without those three criteria. Becoming a specialist in web optimisation therefore require you to invest a significant amount of time reading up on all Google guidelines. You can start with one of the fundamental tutorials published by Google, click here to learn what you need to do to get an head start on search engine optimisation. The process is time consuming and very challenging as Google ranking factor is very complicated. With over 200 algorithmically ranking factors, you can be sure that you are in for a very long all night studies. Going through the process will help your develop a personalised strategy that work best for your business. You will learn about keyword density and how to optimise your web pages for your money keywords without getting penalised by any of the Google’s algorithm. You’ll also learn how to manoeuvre your way around penguin and panda penalty by learning how to build organic backlink and write Google favourite content. There are few reputable website that provide adequate materials on how to optimise your web pages. Websites such as search engine land, can give you tips on how to structure your meta tags, and focus keywords without calling for a penalty from Google. Also, you need to learn how to submit your website to Google for quick and easy crawling and indexing.

Learn your Pay Per Click (PPC)

In addition to organic search ranking optimisation, you need to learn your PPC also. This is help facilitate your instant visibility on Google and other search engine you wish to use. Paid inclusion programs may include getting paid listings directories, Google Adwords, etc. These types of online marketing  will direct targeted traffic to your website and increase your link popularity. When people spend time on your website, it give google bot an impression that your website is valuable and it contains good information that your audience finds to be an interesting read, hence, reason they are spending time on your website.

You should also deploy a simple strategy of submitting your website to free local directors too. Some of those local directories like Yelp and true local are very well recognised by Google and getting a backlink from them give more weight to your domain. When submitting to these reputable websites, be sure to write a very well written and meaning long and short descriptions that explains what your business is all about and why you do what you do and why prospect should do businesses with you rather than your competitors.

Develop a concise strategy for your organic visibility 

First rule for 2017 organic visibility; refrain from link exchange schemes and tactics. Your best bet for a steady and long lasting organic ranking would be quality content writing. Create compelling articles from helping other businesses such as yours to teaching unique lessons for the benefit of your readers. By doing so, you will naturally enjoy attention from those who find your contents to be interesting and helpful. They will naturally share your content with other who might be interested or to those who are looking for the type of solutions your content present to their problems. The best way to getting good visibility as far as Google is concerned is by creating great articles. Valuable contents are very difficult to ignore, all you need is one hit and your domain could go viral.

Review your backlinks on a daily basis!!

There is something called negative SEO. This simply means someone somewhere who doesn’t like the fact that you are ranking higher than him is out to get you. How they do this is by submitting your website to very bad directories and websites such as porn and other malicious, Google flagged websites. You might not have anyone out there to get you, however, it is always wise to conduct backlink audit every now and then just to make sure your website is clean and Google friendly.

Last thing i would point out here is to make sure your website is relevant in your local search. Make sure you have a Google place profile and Google plus. Google is becoming more granular and location based search engine. Capture the market around you before you work on conquering the entire world, DGreat Solutions advice is, one step at a time. This is a process that won’t happen over night. It takes time to grow organically, therefore, enjoy the process. Read more on how to improve your SEO on our web page or sign up for our monthly newsletter for more tips and trending topics that may help you make an informed decision.