Running a business in Adelaide? Everything you need to know about SEO

Blog, SEO, SEO Adelaide

What is SEO? How it works? SEO stands for “Search Engine Optimization”. It is defined as the science of improving site visibility when people search around for a business service or products in the common search engines like Google, Safari, Bing, etc. Better visibility means higher ranking in the search results which in return means better chances of attracting customers and prospects to the business.The key difference between SEO and paid advertising being it involves “organic” ranking, i.e., the results aren’t influenced by paid advertising. It works by optimizing results based on the content and you can’t pay to be on top of the result. It requires lots of work from SEO specialists like keyword research, optimizing content, optimising page title, meta description and many more. How to do SEO for small business? Small Businesses have their own set of problems and challenges as they are competing against a lot of other small businesses along with big publishers and brands. Moreover, they do not have a dedicated team of SEO and budget unlike the larger rivals. A few points to consider while doing SEO for small businesses: • Spot the main services and problems you solve for customers by determining the need when, where and how they need it.• Fix the technical issues around the website and make sure there are no problems like speed, user interface, broken links, and duplicate contents around so the search engine can work well, crawl and find the information when and if required.• Optimise pages, meta description, body content, internal links.• Do competitor analysis and perform better than them• Polish the content on the page so the main keywords are the area of focus on the webpages of the website• Get cited and linked to few local relevant places on the web• Bank Links from the business you are linked to• Start posting blogs focusing on main keywords but make sure when you write they look very natural. How to improve the SEO? • SEO helps find the most relevant information matching the users search term. Try ranking better by understanding the customers search and improvising the SEO as required.• Understand your customers: Try understanding their search pattens and interpreting the keywords which they might search for if they want a service or product from us.• Use popular keywords: As you understand the keywords that would be highly relevant to our business or terms, they would use in case they need service. Try inputting them in blogs, pages, meta description, image etc.• Keep refreshing the content by adding in more blogs, customer reviews, any additional services, or products you might be selling• Try using meta tags in your website page coding• Stay up to date with latest SEO technologies- search engine technique, new keywords lookout)• Try getting citation and backlinks from highly ranked websites. How to make my website SEO friendly? SEO friendly website have few sets of capabilities which is technically sound, user friendly and search focused. The website needs to be well structured to make sure that search engines can spot you, crawl and find the relevant information on your website.The few things that really matter are:• Setting up a google search console to track the websites organic performance by checking for speed, website errors and keywords we can rank for.• Setting up Ahrefs Webmaster Tool, a tool to improvise the organic search traffic and website’s SEO performance as it monitors website and issues report with SEO issues on the website.• Creating and submitting a sitemap – to search date and content efficiently.• Create a robots. Txt file to inform the search engine which part of website to crawl and not crawl.• Website is both mobile and desktop friendly• The interface is user friendly, and the website loads fast.• The website should be HTTP which defines it as secure, and you need to buy an SSL certificate for it.• Choose right keywords to attract and rank for in the search traffic potential• Try matching the intent and spot on the right keywords which a user may find for• Try to rank for keywords with less keyword difficulty (spot them using SEMRUSH)• Try getting backlinks along from unique domains• Keep your content exciting, interesting, up to date and useful. How much do I pay for SEO service? The cost of the SEO in Australia ranges from $2500 AUD to $10k per month based on the needs and the project budget and scope. SEO is not a one-off investment there is a continuous need to keep working. A SEO specialist has a lot of areas that it must keep looking at: Keyword research, competitor research, website Audit, suggestions for Technical SEO, Link building and many more needed around the place. SEO is an investment that will benefit you over years and it adds value and needs to be continuously worked upon. As its said, Cheap SEO is cheap for a reason and cleaning up that mess sometimes cost more, so always find a dedicated SEO specialist to help you. SEO if done well by reputable SEO agency or marketing agency with SEO specialist will help build up slow and steady. We at DGS Marketing have dedicate SEO Specialist to help the business with all the needs. We cater to different businesses from small, medium to large business, new companies to already existing. Please contact us at 1300 955 184. How to find blog topics for SEO? Blogging is amazing for SEO, but it also must be something interesting and useful with high relevancy and should coincide to what consumers or customers want. The tips to finding blog post ideas are: • Take down the questions the customers ask: Remember you need to provide the information in a selective way wherein you must still make sure the company’s business tacts stay under cover.• Ideas from Sales Team: As the sales team directly interacts with the consumers and customers and come across a lot of topics that are not available on the website and you could write details on

How to optimise your website for Google’s new ranking factors

Blog, SEO, Web design

Google’s SEO guidelines play a vital role in the optimisation of your website. SEO specialists and website developers use these guidelines as a code of conduct and adhere to these areas in order to achieve good rankings. Google makes frequent changes to their guidelines in order to enhance the overall user experience. Google’s most recent guideline update includes three core focus areas which website owners must adhere to in order to achieve good rankings. In 2021, Google will enforce three core web vitals including Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS). Following these three metrics will help site owners create the ultimate user experience and assist Google in ranking the best pages. So, what are Google’s core web vitals and how can they improve your website? LARGEST CONTENTFUL PAINT (LCP) Google’s core web vitals are all created with the main objective of enhancing the user experience. LCP refers to the loading speed of your website. If your page is taking too long to load, users will become frustrated and you could be faced with a high number of bounce rates. How Google determines this is by how long it takes for the most important or largest piece of content on your page to load, this could be an image or long piece of text. The goal is to have your page loading within 2.5 seconds, this will keep you in the clear and ensure you are providing a good user experience. Anything over 4 seconds is not ideal and will impact your rankings. Remember to always optimise images and large content which could slow your page down. FIRST INPUT DELAY (FID) The first input delay refers to the amount of time it takes for your website to become interactive. When a user clicks on a tab or link, how long your website takes to respond and take action. Essentially FID refers to anything involving user interaction with the HTML components of your website. Google ideally wants websites to have fast website loading and quick responsiveness. If your website is taking too long to respond to users demands, this could again lead to more bounce rates. To have Google’s approval for FID, your website needs to respond under 100 milliseconds, anything over this begins to tamper with your website’s user experience. CUMULATIVE LAYOUT SHIFT (CLS) The final element of Google’s core web vitals to be enforced in 2021 is cumulative layout shift.  This new metric relates to the visual stability of your site and how frequently the layout of your website changes. This could occur when you are visiting a website and pop ups, or ads frequently appear on screen. Having too much movement on your page, too frequently could be deemed as frustrating for users and impact their user experience. Referring to Google’s metrics of CLS, your website should score under 0.1 to promote a good page experience. Core web vitals will change from time to time and are never permanent. This is why it’s important to always stay updated with Google’s guidelines and be informed on any upcoming changes. As site owners, it’s vital to keep track of these metrics and still incorporate other key aspects of SEO, such as creating good quality content. Consider all aspects with an emphasis on creating an enjoyable user experience.  This will help Google rank the best pages which are not only relevant for searches but are also easy to navigate. Google has not set a specific enforcement date for the new core web vitals however we will be notified at least six months beforehand so we can prepare for the changes.

The 5 easiest and most important tips for successful SEO

Blog, SEO

In this article, we are going to be sharing with you 5 of the easiest and in our eyes, the most important tips for successful SEO. Make sure you take note on these tips and start implementing them as soon as you can. The main focus of this is based around the content that you are writing or getting written for your business and how you can best optimise it to bring in the desired result. Valuable content is king in the search engines eyes, and we want to help you improve the results from your efforts. Slow page load times Page loading speeds is a massive factor in SEO. A few years ago you could get away with a slow loading website. But those days are long gone, there is no excuse for having a slow website anymore. People are getting more and more impatient when they go online and if your site is taking too long to load, you can say goodbye to a good chunk of customers. A slow page speed does more than just losing traffic though, it paints an untrustworthy picture in the mind of your prospects to. Page speed is crucial to both users and search engines. According to a study by eConsultancy, “40% of people abandon a website that takes more than 3 seconds to load”. So has that number got you worried? As your business begins to grow and you start generating more and more leads through SEO, you have to make sure your website is lightning quick, otherwise, you are wasting up to 40% off that traffic! One quick way to reduce the loading speed is to remove non-essential elements that slow down your site. If your site is on WordPress, have a look through your plugins and delete anything that you aren’t using anymore. Write to the people reading it We previously did a blog around the intent of blog writing for SEO. When writing blogs and articles for your business you must keep the reader first in mind and search engines second. The old method of SEO was to just fill your blogs with keywords that rank high on Google in an attempt to get more clicks on your site. While this definitely used to work, you can’t keep doing this, if your content isn’t relevant or doesn’t appeal to the reader you will lose their interest and they will go to the next site. In the search engines eyes, this is bad and you will suffer the consequences in the long run. You must be writing engaging content for real people. Remember, people are the ones with credit cards ready to purchase your product, not robots. Robots don’t engage with your brand or become loyal customers, humans do. So, next time you or your colleague is writing content for your business, forget about the search engines when doing so. You will find that your content will become more helpful, and search engines love this. The search engines bots track user behaviours and you will be rewarded for actually helping people. Meta Descriptions A well put together met description is often neglected by people and it happens to be one of the most powerful parts of SEO. It’s the first section that people see when you pop up on Google and can ultimately decide whether or not they click through to your website. Generally, the search engine giant doesn’t like duplicate content. Yes, there are times when there is a need to cite a paragraph or sentence from another site (and link back to the source), but if publishing duplicate content becomes your way of life, you might get penalized by Google. Another thing to consider is duplicate meta descriptions. Make sure your site doesn’t have the same meta descriptions for different pages, you will eventually get penalised and it’s not very good for the users experience regardless. If you are a WordPress user, we highly recommend that you use a plugin called YOAST. It will help you find and fix up duplicate content on your site. Use readable and meaningful URLs only Your URL’s must be readable to both the user and the search engines, otherwise, things can get confusing. Don’t worry too much about having a long URL, if it’s easy to understand for both the search engines and the users, you are in the clear. This is what our URL looks likes for one of our blogs Yes its quite long, but I bet you know exactly what that blog post is going to be about right? And so does the search engine bot. Stay away from page URLs like this: This isn’t memorable. You must try to keep your URL memorable for the use in case they want to go back to it quickly, instead of searching through dozens of pages to find it again. Even though search engine bots have come a long way, they still need to be guided. If your URL’s are all over the place and don’t explain what the specific page is, the bots will get confused as well. Create & publish unique content consistently to improve your rankings If you have ever written content for your company you will know how hard it can be some days to think of something new and to not just copy someones else’s blog or article. It’s ok to take inspiration from someone else’s work, but you have to write it in your own way. This not only helps with your ranking, but will help with branding too. If you are in this for the long hall, then you want to have a unique voice, people will begin to read your content purely because YOU wrote it. Fresh content is a must for any online business – if your wanting success that is. Google and other search engines love to see new and useful content being posted and shared regularly. It shows them that you are credible and that you’re the place to go