9 digital marketing tips to help your business grow online

Blog, Digital Marketing, SEO, Social Media

The internet is constantly evolving and majority of businesses have chosen to offer or promote their products or services online. Having an online platform means you can operate your business from literally anywhere in the world as long as you have a laptop and internet connection. This brings forth a number of benefits for entrepreneurs wanting to start up a business, or existent business owners. By implementing digital marketing, you can watch your business evolve not just locally but globally and reach greater opportunities like never before. Being experts in the field, we’ve selected 10 digital marketing tips to help your business grow online. 1. Plan a good strategy Planning a strategy for your digital marketing is one of the key elements contributing to the success of your business. Think about what your business sells or the services you offer. What do you want to gain by advertising online? Do you want to promote brand awareness? Perhaps you want to have more website traffic? Do you want more followers on Instagram? Create a budget and list your main goals. 2. Invest in a good website No matter what industry you’re in, having a well-constructed website will increase your businesses credibility and lead to more sales. Whether you’re creating the website yourself, or hiring a professional, you must ensure your website is fast, easy to navigate, mobile friendly and optimised for conversion. 3. Get social If your business isn’t on social media already, it needs to be! There’s no denying that social media has become such a major part of our everyday lives. We spend so much time using it and by utilising social media platforms to promote your business, you can reach a much wider audience, expanding your business on a global scale. Many businesses generate a large percentage of their income as a result of social media marketing. 4. SEO Long gone are the days where you would need to pull out the phone book and manually search the A-Z directory to find a service you were looking for! Nowadays people simply do a google search in order to find the solution to their problems. SEO (search engine optimisation), is a process which aims to boost your rankings on search engines, to put you ahead of your industry competitors. SEO is certainly the future of digital marketing. 5. Ads, ads and more ads Creating ads which promote your business via social media platforms, is incredibly powerful. You can create advertisements which target your desired audience based on a number of factors including their location, age or gender to even more specified areas such as shopping habits and hobbies. By consistently using ads, you can create targeted campaigns to ensure you spend your marketing budget wisely. 6. Use influencers to promote your brand Depending on what industry you’re in, you should definitely consider using an influencer to promote your business. Most influencers on Instagram with a large number of followers, will usually accept a free product or service in exchange for a promotion of your product via their page. This leads to great business exposure and often leads to an increase in sales. 7. Start blogging Writing informative pieces relating to your industry is a great way to gain brand exposure and add credibility to your business. By having a blog on your website, this shows your audience that you are experts in your field and will help bring more traffic to your page. 8. Customer service is essential In the same way you would promote good customer service offline, the same goes for your online presence. You must engage with your customers or clients online regularly and assist them with their queries. Having a good online reputation is essential and will be the make or break for clients to choose your business over your competitors. 9. Track your results frequently Tracking your progress on a regular basis is so important for your business. By doing so, you are aware of what strategies worked well along with what didn’t. This will help you prioritise your spending and ensure that you invest your money in areas of digital marketing which are going to benefit your business. The most important thing to take away from this is that by not implementing a good digital marketing strategy, you pose the risk of missing out on some serious potential clients or customers. By following these digital marketing tips, you will stay ahead of your competitors in your industry.

5 Things You Must Do To Grow Your Business

Blog, SEO, Social Media, Web design

This is an interesting time of the year – a time of Thanksgiving and celebration. For many entrepreneurs, this can be a time of frustration and panic if, in fact, you have not reached your goals for the year? What to do? My intention, with this article, is to provide you with hope and information that you can apply today – to get your business where you want it to be! All you need is the sincere desire to make things happen (you have to be hungry!), believe in yourself and your products/services, and a commitment to take action. 1. Create a realistic and achievable plan. We all set goals. Many of us don’t achieve them. Why is that? When setting business plan/goals, one should keep them more short-term and achievable, which in the end will lead to success and the realisation of long-term aspirations and dreams. Thus, a realistic and achievable plan needs to involve factors that are under the control of the planner. To reach the realisation of any business plan, it is important to include the amount of time and effort that is put into the project as well as Search Engine Optimisation for your website. It is important to make your website visible and known among the masses. This can be done through Search Engine Optimisation of your website as well as Web Pages. The most important ingredient of any business is marketing. It is only when people are aware of your products and services they will be induced to buy or opt for it. SEO is the method used by SEO specialist company to strategise your website and web pages in such a manner that is visible on most of the search engines and that also at the top level. 2. Build a strong, enthusiastic and dedicated team. Every business has to go through many risks to achieve the best possible outcome. Every outcome is based on the performance of the core team. A high-performance team is your company’s last line of defence when it comes to the success of your business. You can still be a leader along with having a great team, but having a well-balanced, dedicated group that is willing to get things done and clock in on the time clock to do it makes for higher odds of success. Your role as a leader is to build the right high-performing team and to gather their talents around you. No executive alone can achieve much without a solid team around him or her. You cannot afford to have the wrong people on the team. Start building your team by judging people who will fit the best on your team. Then develop a plan to move the right people to the perfect positions, without impairing the performance of the overall team. To build a strong team performance and to move in the right direction, you need the employee’s goals and incentives laid out to where both parties can identify them. Introduce performance measures and promote team collaboration. 3. Build a strong online presence. Developing a strong online presence is recommended if you have your business on the internet. The reason for this is simply: the more recognisable you are, the greater your effectiveness will be, makes sense? Now establishing a strong web presence will only work in your favour provided your online reputation is a positive one. Build a Website Though this one is obvious, there are still many business owners who find web design a daunting process. But building one is simply straightforwards even if you are not familiar with a programming language, you can opt to hire a developer to design a website for you. Get SEO Specialist You have your goals set and a website in place, but this won’t be enough considering the competition online. If you don’t do something about it, your web page will be drowned in a sea of content online, and this is where you need SEO Specialist. If you are worried about not being and expert in this field, it is okay. You can seek help from SEO Specialist like DGreat Solutions. With excellent SEO, you will have the chance to take your website (and your business in general) from zero to the top of Google. It is also important that you understand the basic SEO specialist practices so you can make all your efforts more rewarding. Social Media This one is a mist if you want to build a strong online presence. Social media will greatly help to improve your chances of generating more revenue and building customer loyalty. With social media, your audience, potential customers, and interested parties would be able to engage channels that play a significant role in their lives. Be Consistent and Give Value Always bear in mind that deciding on making one habit can help you move towards your goal, so be sure that you do it every day. Whether it’s blogging, social media, or whatever it is, just do it consistently. At the same time, be sure that what you provide to target your market is something of great value. 4. Be Dedicated To Giving Your Customers The Best Experience A key characteristic of a successful business is its ability to give clients what they need in a way that keeps them coming back for more. The concept seems easy enough, but how does one go about doing it? There is a lot to consider when providing for a client: not only do you have to keep the needs of your sales leads in mind, but you also have to know the limits of your company and your sales associates. It’s a lot to think about for just one customer, isn’t it? Not really. People become lifelong customers for very simple reasons – respect, commitment and understanding. Offer these basic human needs to customers and they will come back for more. 5. Think BIG Success is a state of mind. Our tangible achievements, goals reached, certificates earned,