The steps involved in developing website design from design to branding, are many, but your search optimisation strategy is vital. it is important to consider your SEO strategy before even starting your website. Ideally, you want your website structure to be developed based on your SEO strategy. By preparing a SEO strategy, it will save you from face struggles such as web development, content formatting and design, driving traffic to your website and more. Here are some popular options to read more about SEO strategy and website design, however let’s get straight into the steps to developing your SEO strategy for your new website Website design Adelaide SEO Adelaide Social Media agency 1. Pick the right domain name for your new website Domain names have a direct correlation to SEO equity, so aligning your brand name with your domain name is essential. When you start a new domain, you’re starting your SEO campaign from scratch. So how do you find a domain name? You can get a free assessment here 2. Select a website hosting service that offers high speed Domain names have a direct correlation to SEO equity, so aligning your brand name with your domain name is essential. When you start a new domain, you’re starting your SEO campaign from scratch. I personally recommend Stack as this is a most favourable hosting service for its 100% service uptime, increased speed loading, and responsive support. Did you know that 1 in 4 visitors would abandon a website that takes more than 4 seconds to load? Crazy right? This is why one of the reasons why you should have a excellent web hosting provider within your SEO strategy. 3. Set up google search console for your SEO strategy Google search console provides analytics such as; Organic keywords that bring in website clicks Average click through rate (CTR) Sitemap submission Crawl and index errors Page performance Page speed issues Just to name a few! Before doing this though, make sure that google search console is verified for your website, so that its data can start collecting. You have a few options for doing so where it can be outlined here. 4. Analyse and study your SEO competition After finishing the essentials for your website, you will need to analyse the competition. When you analyse your competitors, you should consider the following: How is your competitor similar to yours? How is it different from your company? What keywords are they already ranking for? You can read more about choosing the most effective strategies here 5. Do research on what keywords to use and create your own keyword map for SEO strategy Your SEO strategy revolves around keywords, since they link search queries with your content in the SERPs. The core functionality of google’s search engine is to identify and provide the most relevant content to users according to the keywords used in search queries, otherwise known as search intent. For example, let’s say you live in Adelaide and you want to find an SEO agency, so you Google “SEO Adelaide” something similar to the image below pops up although It can vary based on your search history and IP address depending on where you’re located.
5 MOST COMMON SEO MISTAKES___
As digital marketing specialists, we encounter many websites which demonstrate poor search engine optimisation qualities. More often than not, this is as a result of business owners hiring inexperienced SEO specialists or they have attempted to enforce their own tactics without enough knowledge. SEO is not as simple as some may perceive it to be. There are many rules and guidelines which must be followed to ensure websites are providing useful information to their audience. If SEO is attempted by someone with minimal knowledge within the field, you could experience a negative backlash from search engines, resulting in your online reputation being tarnished. With extensive knowledge in the digital marketing industry, we’ve identified 5 common SEO mistakes so you can avoid them. 1. RANKING FOR THE WRONG KEYWORDS A significant element of SEO is your keyword strategy. Ultimately, this is the basis of SEO and determines the quality and quantity of traffic to your website. We often witness websites which are ranking for keywords which are not relevant to their industry or are too generic to be ranked. This is not beneficial for your SEO and will not provide your website with any value. It’s important to conduct research within your industry and devise a strong keyword strategy which targets your ideal target market. Think about the types of searches your ideal client/customer would make, try to incorporate this into your keywords. Ideally, the longer and more specific your keywords are, the greater your chances will be to rank. If you are a local business, incorporate local phrases or keywords into your strategy. The goal is to rank for keywords which generate the greatest number of searches with the least number of competitors. 2. NOT INCLUDING TITLE TAGS/META DESCRIPTIONS Optimising your website for SEO isn’t just about including your keywords throughout your written content. There are many other factors which influence your rankings and how search engine crawlers filter through relevant information on your pages. You must include relevant title tags and meta descriptions on each of your pages to ensure crawlers can accurately analyse the content on your pages and rank it accordingly. Without title tags and meta descriptions, crawlers are unable to read your content and determine whether or not it is useful for your audience. 3. WRITING POOR QUALITY CONTENT Posting poor quality content to your website can be seriously damaging to your SEO. Content which is considered ‘thin’ meaning it’s too short in word count, poorly written or unoriginal, can impact your search engine rankings. Google favours content which can provide searchers with value and isn’t just written purely to increase its website’s rankings. If writing blog posts isn’t your forte, you could invest in hiring a copywriter to create content for you on a regular basis. This will ensure your content is of a high standard and meets SEO guidelines. When writing blog posts, aim to have a word count of at least 600 words to ensure your content isn’t too thin. Avoid plagiarism at all costs and write content which is insightful and provides value to avoid being penalised by search engines. 4. NOT OPTIMISING YOUR WEBSITE FOR MOBILE Over half of all search volume results come from smart phones. This means the optimisation of your website on mobile is just as important as it is for desktop. Most of us now tend to search for items or services we need on our mobiles and if your website is not responsive or takes too long to load, you could lose a significant amount of business. Not only is it frustrating for searchers, search engines use mobile responsiveness as a method of ranking as they aim to provide a seamless experience possible for searchers. Check the responsiveness on your website and click through each page to ensure everything is running efficiently. You can test your mobile speed by using Google’s PageSpeed Insights tool. 5. IGNORING SEARCH ENGINE UPDATES One of the most important things to consider regarding SEO is the frequent updates which are made to search engine algorithms. Algorithms are consistently updated to ensure websites are providing valuable information and adhering to their rules and regulations. If you are not abiding by these updates, your website could be penalised, and you could lose your top-ranking position. Ensure your website is always updated to reflect new algorithm updates and maintain your positive SEO. SEO is an intricate technique to master and without correct knowledge and implementation, your website could suffer. Ensure to avoid making the common mistakes listed above to maintain your search engine rankings. Need help with your SEO? Talk to our expert team at DGreat Solutions today.