They’re is over 1 billion monthly active users on TikTok. You are missing out on tons of new customers if you’re not already using it so it is a must to download. TikTok allows you to produce short mobile videos. You can add special effects, music overlay etc. With TikTok’s growth and mass popularity, the industry is now entering into a new way of marketing and It is more important than ever to manage your business on this platform. 90% of TikTok users access the app multiple times a day while on average, 1 million videos are viewed on TikTok daily. Social media agencies can take advantage of this and utilise their knowledge on how to manage social media management on TikTok.
Tip #1: Manage social media by creating user-generated content
User-generated content, (UGC) is video content produced by content creators that are promoting your product. These natural videos that are being produced are getting more recognition and engagement than traditional overly produced ‘cinematic’ ads.
If you haven’t already started social media management on TikTok but want too, now is the time. You can begin this by producing user generated content whilst keeping your videos interactive. If you still don’t understand how this works, you can check out more about social media management here.
Let’s say you have a fitness apparel brand. You can quickly grab a viewer’s attention by creating a fun video with an influencer. The whole idea of this is that TikTok uses an AI algorithm. This algorithm can identify what users are interested in and what content they’re most likely to watch.
Managing social media management through user-generated content on TikTok can be difficult if you don’t have the right resources. It is important to know that a trusted social media agency is highly trained in understanding how the platform works and what type of content works to make sure your business goes viral.
Tip #2: Collaborating with TikTok creators
Brand collaborations with content creators on TikTok can drive huge results for business. Your brand is promoted to a new audience whilst targeting a specific niche. It is necessary that content creators match your brand perfectly. You wouldn’t reach out to a fashion creator to promote dishwashing liquid. Businesses need to do their research. They must find who align with their brand and message. A lot of content creators can be unprofitable. If you are not familiar with content creators, reach out to us.
Tip #3: Post often
Posting every day on TikTok is crucial. Some brands post up to 5 times per day! This is because the more you post, the chances of your video going viral increases. Brands can test new ideas by getting creative and showcasing different content strategies. When you find a format that is working, whether it be technical information or a fun comedic way of promoting your product on TikTok, you can keep replicating it to build on your success.
