How to optimise your website for Google’s new ranking factors

Blog, SEO, Web design

Google’s SEO guidelines play a vital role in the optimisation of your website. SEO specialists and website developers use these guidelines as a code of conduct and adhere to these areas in order to achieve good rankings. Google makes frequent changes to their guidelines in order to enhance the overall user experience. Google’s most recent guideline update includes three core focus areas which website owners must adhere to in order to achieve good rankings. In 2021, Google will enforce three core web vitals including Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS). Following these three metrics will help site owners create the ultimate user experience and assist Google in ranking the best pages. So, what are Google’s core web vitals and how can they improve your website? LARGEST CONTENTFUL PAINT (LCP) Google’s core web vitals are all created with the main objective of enhancing the user experience. LCP refers to the loading speed of your website. If your page is taking too long to load, users will become frustrated and you could be faced with a high number of bounce rates. How Google determines this is by how long it takes for the most important or largest piece of content on your page to load, this could be an image or long piece of text. The goal is to have your page loading within 2.5 seconds, this will keep you in the clear and ensure you are providing a good user experience. Anything over 4 seconds is not ideal and will impact your rankings. Remember to always optimise images and large content which could slow your page down. FIRST INPUT DELAY (FID) The first input delay refers to the amount of time it takes for your website to become interactive. When a user clicks on a tab or link, how long your website takes to respond and take action. Essentially FID refers to anything involving user interaction with the HTML components of your website. Google ideally wants websites to have fast website loading and quick responsiveness. If your website is taking too long to respond to users demands, this could again lead to more bounce rates. To have Google’s approval for FID, your website needs to respond under 100 milliseconds, anything over this begins to tamper with your website’s user experience. CUMULATIVE LAYOUT SHIFT (CLS) The final element of Google’s core web vitals to be enforced in 2021 is cumulative layout shift.  This new metric relates to the visual stability of your site and how frequently the layout of your website changes. This could occur when you are visiting a website and pop ups, or ads frequently appear on screen. Having too much movement on your page, too frequently could be deemed as frustrating for users and impact their user experience. Referring to Google’s metrics of CLS, your website should score under 0.1 to promote a good page experience. Core web vitals will change from time to time and are never permanent. This is why it’s important to always stay updated with Google’s guidelines and be informed on any upcoming changes. As site owners, it’s vital to keep track of these metrics and still incorporate other key aspects of SEO, such as creating good quality content. Consider all aspects with an emphasis on creating an enjoyable user experience.  This will help Google rank the best pages which are not only relevant for searches but are also easy to navigate. Google has not set a specific enforcement date for the new core web vitals however we will be notified at least six months beforehand so we can prepare for the changes.

How Ecommerce Developer Adelaide Helps To Build Online Shopping

Blog, Web design

Ecommerce developer Adelaide Online shopping has become the easiest and most convenient way of shopping. When you buy a product or a service over the internet or an ecommerce website, instead of going to a traditional brick-and-mortar store, buyers now prefer to make their purchases on an ecommerce website. Globally, an increasing number of people are buying on ecommerce website because it is more convenient. It has been estimated that this year alone holiday shopping for Christmas and New Year is going to be over $20 billion and it’s not going to slow down. Hence, ecommerce developer Adelaide thrives in helping your business. What Can I purchase On an eCommerce Website? There is absolutely everything on an eCommerce website when it’s developed by the ecommerce developer Adelaide. The fact that everything can be found online gives you the total control of what you can purchase on an eCommerce website — starting with groceries for household feeding to cars we drive and ranging from small items such as greeting cards to cell phones and ringtones for the cell phones and also clothes online. Nowadays everything can be purchased online. While high majority of people still find it convenient to buy their groceries from the neighborhood shop, the brick and mortal shops, many people are purchasing rail and air tickets over an eCommerce website. In addition, people and corporates as well, are also purchasing a variety of services on eCommerce website — such as a broking service or job search service. Adelaide Ecommerce Developer Compares: How Vast Is Online Shopping? While online shopping is still not very big in some remote parts of the world, the numbers are growing every year. According to the Internet & Mobile Association of India, e-commerce website transactions, not counting travel, will cross Rs 2,300 crore or 10% of the organised retail market in 2015-20. This figure will only keep increasing with the growing numbers of consumers participating in online shopping over the years. Majority of Adelaide business owners, who are looking to gain online presence, will prefer eCommerce developer Adelaide to get it done for them. Adelaide eCommerce Developer Takes a Look: How Did eCommerce Start? E-Commerce became popular during the internet boom in 1999-2000., the online bookstore founded by Jeff Bezos, created history by becoming the first bookstore with a presence only on the internet. Following the success of Amazon, many bookstores with a physical presence also created an online presence on the internet. Later, portals such as and also started online shopping channels where people could buy more than just books. After all these giants joined in to bite from the big apple, then the fashion industry came in and introduced people to shopping for clothes online. The Adelaide eCommerce market has grown over the years too, making eCommerce developer Adelaide a busy adventure to embark on. Advantages Of eCommerce Developer Adelaide The advantages of eCommerce developer Adelaide is enormous. Clothing businesses are thriving on a alarming rate. Also, the food industry is going strong online. For instance, rather than standing in a long queue and waiting for your turn to purchase your groceries, people are finding it simpler to log on to an eCommerce website, buy it and have it delivered onto their door step. In some instances, you may have to pay a premium for an eCommerce purchase but it is still preferred because the convenience factor is higher. For instance, if you want to buy movie tickets on an eCommerce website you may have to shell out a small premium over the actual price of the ticket but because of its convenience, people are opting for it. Buying or placing an order on an eCommerce website is also useful when you need to send a gift to a friend who is staying in a different city or country. For example, you can order flowers to your friend in New York on her birthday by placing an order for it on the internet from your home in Adelaide, Australia. The Popular Category For eCommerce Purchases As Defined By eCommerce Developer Adelaide Although the fashion industry is huge when it comes to clothes and shoes online but we have to give the highest position to the travel industry. Travel is the most popular category for purchases on an eCommerce website. Not surprisingly, travelers, the site of the Australian Railways, where train tickets can be purchased, make the maximum number of eCommerce transactions in the country online. Air tickets are also a growing category on eCommerce website. It is now very convenient for online shoppers to jump on the internet and book their ticket or just by a few clicks, land on a travel agent equivalent website. Most of the projects that eCommerce developer Adelaide has embark on has been a very fun to watch grow. Online Shopping Convenience Made by eCommerce Developer Adelaide One of the biggest advantages of owing an eCommerce website is that the convenience is a great advantage to online shoppers. Many businesses in Adelaide, Australia are now recognising the fact that eCommerce developer Adelaide is taking a big role in developing the online experience for shoppers. As an eCommerce developer Adelaide, we have received lots of praise for the work we do, and that’s one of the things that keeps us going. From developing eCommerce website for an iconic Adelaide air conditioning business to eCommerce website for clothing stores, we have helped and helping local business to reach out new audience who love the comfort of their home when browsing an eCommerce website. The beauty of eCommerce developer Adelaide is the way we design your online experience. For instance, shopping for clothes online gives you the chance to browse for diverse items in different stores at the same time (all you need to do is to open as much browsers as possible on different tabs), providing you with a wide range of clothing choices to select from. If one store doesn’t have what you need, you can always check others for those items on your list. And you’re not just limited to your local

How To Turn Your Local Business Into A Billion Dollar International Business Via SEO

Blog, SEO

The idea of starting a business is one of the best inspirations anyone can have. Not only because starting up your own business gives you the opportunity to lead an organisation, but it also gives you the ability to create jobs. Not to mention the fact that small start up businesses are the backbone of any strong economy. Focus On Growing Your Business Through Search Engine Optimisation (SEO) For a small start up businesses, to intermediate and big businesses, one of the most important thing, if not the most important thing, on the business owners mind is how to gain more traction. All you want for your business is to keep making profit and growing. You might have a thought of many options are available to make this happen. As a small business perhaps you might have thought about going to every trade show you can find just to set up a small booth to sell your stuff. Or attending a start up business seminars to get some magical tips to soar your business into the sky of 500 fortunate businesses. There is nothing wrong with these types of thoughts, however, my advice to you today is to cast those thoughts aside and focus on growing your business through Search Engine Optimisation (SEO). You may be wondering if it is that simple, well the answer is; “YES”, it is that simple. SEO is the best way to help your targeted audience, your very own customers and people who will do business with you to locate you. One of the important things you need to know is that the people who search for your business online are the people who are ready to do business with you. That’s why they are searching for your business using related keywords. By growing your online presence, your business will gain more visibility as a brand and in turn more people will buy your products and request for your services. Google Processes Over 100 Billion Queries Every Month. In the recent research published by Cnet News, it shows that Google processes 100 billion queries every single month and typically returns the results of that search with microsecond speed. Even if your business doesn’t get all the 100 billion Google search queries in a month, imagine if a hundred thousand people search for Adelaide plumber every week and your business comes up at the top of their search as “” and you are able to convert 50% that traffic to sale every week. Now it doesn’t matter how small you have started, within the few months your business bank account will definitely be green. Organic Searches Are Free (SEO) The google adword campaign is a great tool and another avenue for getting enquiries and traffic, which sometimes lead to sale. But the catch here is: you get to pay for it. When people search relevant keywords that lead them to your campaign and they click on your website via that campaign, your bank account takes another dive down. And even if it doesn’t convert to sale, you still pay for it. Even though Google is so nice to implement an artificial intelligence system that recognises when clicking robot is wasting your money or some competitors who want you to run you down while seated at the front of their computer clicking your Google adword every minute just so you can keep paying. The way forward is SEO: optimising your website for search engines or getting some good SEO service providers to work with your business. At the end of the year you can do your Cost Benefit Analysis and see how advantageous you’ll be when you invest in your SEO rather than other paid adverts that end when your money runs out. Google adwords and Facebook campaigns are good as long as you keep paying, they will expose your business without a doubt to newer audience, but the question is by how much? A research published by Search engine watch shows that even Google adwords attract less clicks than organic search results. The research shows that 94% of people who use search engines will click on organic search result, leaving 6% with paid adwords. Keep in mind that organic search is generated by SEO. This article is in no way disregarding the power of Google Ads, however, what we are saying is that if you want a long lasting business growth, you should be investing in SEO. Build Strong Loyalty For Your Business Google algorithms have evolved over the years. As a matter of fact, Google makes changes to their algorithms almost everyday, making it serious effort to keep up with the SEO work. One of the factors that influence your ranking by this algorithm is your domain authority. A domain authority is the measure of the power of your domain name. This domain authority is based on three strong factors, which are: age of your domain, size of your domain and popularity of your domain. At DGreat Solutions, we have worked with different types of businesses, some are new businesses with new websites and new domains, some are old with old domains. We have learnt over the years that the three factors that influence your domain’s authority is fairly planned by Google. If your domain is new, you don’t have to worry, you just need to channel your energy into gaining popularity by building links. And if your domain is old and without any content, then you need to build SEO content. Google has given everyone the chance to thrive. The best way to make yourself relevant is to build loyalty, this means that you have to showcase your website as an informative website. If everyone on the web thinks that your website provides relevant information, then everyone will send people to you. The reason why Google is ahead of every search engine is because they provide the best information when you search, Google has showcased itself as a provider of all types of important information, there