As much as we all wish it was possible to obtain top ranking positions on search engines overnight, unfortunately it just isn’t possible. Many factors come into play when expecting results from search engine optimisation, which is why the process requires some patience. As the saying goes, good things come to those who wait. This is certainly the case with SEO and the long-term effects are certainly a worthwhile investment for any business, in any industry. Learn more about why SEO takes time and why it’s definitely worth the wait. CONSIDER YOUR COMPETITION Consider your industry in itself and how many other businesses are in your niche. It’s likely you’ll have thousands, millions or perhaps even billions of other competitors who have the same objective that you have. They all want to rank for the top position in search results and want searchers to choose their business over anyone else. The current top-ranking websites utilising your keywords are likely to have invested in SEO for quite a while and have built up their online reputation overtime. There are more websites online now than ever before so the task of ranking #1 isn’t impossible, however it just requires time and good SEO practices. Your competitors have invested their time into SEO, and it’s rewarded them with the top-ranking positions, you may start off as the underdog, but soon enough your patience will reward you. TRUST THE PROCESS If you’ve decided to dedicate time and money into SEO to boost your business, it’s important that you learn to trust the process. The first initial stage of SEO requires an audit, where your SEO specialist will optimise your website in order to ensure it fulfils Google’s ranking guidelines. This will include fixing any technical issues or content issues which could impact your ranking. Your SEO expert will also conduct keyword research and a competitor analysis in order to devise the ideal strategy. This process can take some time especially if you have thousands of pages on your website which need to be audited. After this process, then your page is ready to be ranked. The next steps involve content creation, on-page and off-page backlinking as well as constant monitoring of your website’s technical components. This process is what determines your rankings and must be done efficiently. BUDGET CAN PLAY A PART The amount of money you are willing to invest in an SEO strategy can also impact the time frame with which you begin to see results. This isn’t to say that the more you spend the greater results you will receive, however the more you invest, the more time your SEO specialists can spend working on your website and your SEO strategy. Each digital marketing company has their own strategy in place, yet most will charge per hour so if you want to have the ball rolling fairly quickly, you may want to consider your budget and how much you allocate towards SEO. WHEN YOU CAN EXPECT TO SEE RESULTS Considering all the above factors, each website will vary in the time frame with which they are likely to see results. No SEO company can guarantee a definite time, however most will provide their clients with a guideline between 4-6 months to which they begin to see the results of SEO. Results could mean increased rankings, more enquiries or more website traffic. You should begin to notice positive impacts within this time period. In terms of ranking in top positions this can take anywhere between 6 months to 1 year, sometimes even longer depending on your competition and the strategy your SEO company has put in place. No SEO company should ever mislead their clients to believe that top rankings can be achieved instantly. These are positions which must be earned, and the time invested to doing so will positively impact your business in years to come. Unlike paid forms of advertising, SEO is based upon ranking websites organically and requires hours of hard work and time. Although PPC forms of advertising can provide benefits for businesses instantly, the long-term benefits of SEO are worthwhile. SEO takes time to implement a forceful strategy, yet once it’s implemented, the results will exceed your expectations beyond what you could ever imagine. Talk to the search engine optimisation specialists today at DGreat Solutions.
You can spend hours upon hours implementing SEO tactics, have amazing Google rankings but the second you disobey Google’s ranking factors, all your countless hours of hard work can be reversed. As we all know, Google’s algorithm is constantly changing which makes our job as SEO specialists slightly more tedious. Changes to algorithms can greatly impact businesses and their revenue which is why it’s so crucial to always keep updated. Change is inevitable and something you must be accustomed to especially within the online world. The best thing you can do is stay in the loop and learn how to best prepare for the changes which do occur. We have identified five common negative Google ranking factors and how you can manage them. DUPLICATE CONTENT There are various definitions of what duplicate content can be perceived as by Google. The first form of duplicate content is essentially reproducing content which is already visible on other websites. The second form of duplicate content relates to your own website and having the same content shared across your own domains and URLs. To resolve this issue, ensure you have only one domain name and set up 301 redirects to combat this in the event you do have duplicated content within your own website. Also remember to always keep your content original and relevant to your audience. DUPLICATE META INFORMATION Similarly, duplicated meta information can also be detrimental for your SEO. You should always ensure each of your web pages its own individual meta descriptions. Having duplicate meta descriptions may not directly impact your SEO rankings however they do impact your CTRs (click through rates) in search results. Google prioritises content which has high CTRs which leads to higher rankings so ultimately meta descriptions really do matter. To avoid any issues with duplicate meta description, always keep your meta descriptions as unique and original as possible. TOO MANY OUTBOUND LINKS Having outbound links on your website can be beneficial for your SEO, however having too many can decrease your website’s credibility. By having too many outbound links, this can potentially be viewed by Google as ‘black-hat SEO’ tactics which are unethical and can damage your reputation. The best way to avoid being penalised for having too many outbound links is to always use outbound links in moderation. PAGE LOADING SPEED Page loading time is so important because it directly corresponds to the user’s experience. Google rewards those who make extra effort to ensure their websites are functioning efficiently and have good page loading speed. A website which takes too long to load, is at risk of enduring high bounce rates. You can test your website’s speed by using Google’s Page Speed insights. This will reveal which speed your website is currently tracking at on both desktop and mobile. If your website is falling within the red zone, you will need to make changes to increase your page loading speed. Simple changes such as optimising large images can significantly improve your loading time. LOW DWELL TIME When SEO specialists refer to your website’s dwell time what they are referring to is a metric created by Google which measures user engagement. It includes the time each user spends viewing your website, bounce rates and CTRs. Having a low dwell time reflects poorly on your website and it can impact its ‘user friendly’ element. Ideally you want users to be engaged the second the click on your website and find value from the content you provide, being able to easily click through each page. The best way to avoid any discrepancies from Google for having a low dwell time is to ensure your website is easy to navigate, it is optimised for an enhanced user experience and provides valuable content. Google has an endless number of ranking factors, each aimed at providing searchers with the best websites possible to answer their queries. If you don’t adhere to these ranking factors, you can lose all the hard work you have invested into your SEO almost instantly if you do not resolve the issues which have been brought to light. By addressing the five ranking factors stated above, you maintain your SEO and avoid being penalised by Google.
The late tennis legend, Arthur Ashe once said and i quote “Start where you are, use what you have, and do what you can. This wisdom should also be applied to local businesses in Adelaide. Growing a local business require a local support, and the best support are the ones that you can physically see around you. Adelaide SEO companies has been helping South Australia’s businesses since the inception of search engine optimisation. One of the greatest mistakes any local business can make is by contracting their local SEO work to an international search engine optimisation agency. The more we support our own the better we can grow our South Australia economy. In this article, we want to explore some advantages of using Adelaide SEO for your Adelaide businesses. Buy Local to Grow Local Small businesses are the backbone of any strong economy. The more SMEs thrive in any community the better the rate of job and quality of living in such community. Although many might argue that small businesses does not generate big revenue that large cooperations generate. The truth however is, small businesses create more jobs than those large cooperations. The united states today enjoys a great middle class income due to the very well nourished and great governmental support small businesses get. An article published by chron.com on small businesses shows how important SMEs are to the well being on any community. This logic applies to all businesses looking to hire SEO company to work with them for the improvement of their website visibility online. Working with a local Adelaide SEOs will not only help you get the support your business need to thrive but also help Adelaide community thrive economy wise. Local Strategies from Local SEO Companies Working with a local team means your business get to enjoy strong implementation of local strategies that actually works. The fact that google has become more granular and more local-centric simply means more priority would be given to businesses that prove local dominance. Your business can get relevant implementations such has local google my business, local directories, local content marketing ads on prominent content websites, etc. Locally focused SEO implementations such as this has proven to be highly effective in Google organic rankings and other search engines. With the proliferation of search engine optimisation specialists, every businesses’s best chance of running a successful campaign is predominantly depends on the specialist they work with. My advice is that businesses should opt for search engine optimisation agency they can meet with face to face and have a good discussion with. For a one on one discuss about your local Adelaide SEO, please click on this link. A few other things you might want to be aware of is the contract you sign with an oversea agency. Most of which promise you heaven only to deliver hell. We once took over from a very well known SEO agency in the Unite States. This company has been working with a local business here in Adelaide who now uses our service after a failing relationship with the oversea company. The owner’s experience was alarming, he was given a six month contract and absolutely nothing got done on his website. When we first audit his website, we were forced to ask that “as there been any optimisation work done on this website”? And of course we were curious because we didn’t know he has been dealing with an oversea company. And he said yes, a company has been looking after it for the past a year plus. I was shocked. To us, nothing has been done on the website, no good backlinks, no content and definitely no local search engine optimisation strategies were deployed on the website. Why it Matters As a locally owned and operated business we understand first hand how important it is to have that local support. From building your team around your business culture to making sure every department function perfectly just as you envisioned it. We know what goes on in the mind of business owners. And that’s one of the major reasons why we are a big advocate of supporting local businesses by using local services and purchasing locally made materials. Not only that this help local businesses thrive, it also help the local economy of the on a state level. We have shown above how this can have a positive impact on the big picture of a community. Also we have shown how it could affect individuals based on job availability. This stage is a very crucial perspective as we can think deeply on how it directly affect families who’s job are being diverted to oversea. Finally, the effect on business organic ranking is boundless. Knowing fully well that attention will not be given to your business by oversea agency is a strong point for any business owners to make a local SEO agency their preferred choice. In conclusion, getting a local partner to work with you simply affirm your commitment to helping other local businesses and your community thrive. Australia’s economy depends on small businesses, we owe it to them to support their hard work and relentless effort of entrepreneurship spirit. For more information on search engine optimisation and how we can help grow your business online visibility, you can contact us via our telephone number (08) 8263 7338 to speak with one of our highly trained search engine optimisation experts. Or simply submit a free quote form on our website for us to contact you and speak to you on how we can help your business growth.
Christmas shapes the business year and for many businesses determines whether they are going to end up in the black or the red for any given year. So this article focuses on what you can do to cash in big during this critical festive season. I don’t know if you realise but one of the top searched word/phrase online is “Christmas”. So you can see that the market potential for this time of the year is enormous. The word “Christmas” has been searched since September, steadily climbing up the keyword ranking so in actual fact – this year at least, you have the opportunity to present your online business and cash in big this period, so to speak! Christmas is one the holidays that create huge business opportunities for smart investors and entrepreneurs who are ready to grb them while the season lasts and cash in big. From greeting cards and gifts to wears, many products sell very well especially when December 25 is fast approaching. As an entrepreneur, you can make money off of the Christmas season by exploiting some of the business opportunities that come with it. So without wasting time, let’s see how. These days it is very convenient to shop online. It saves you from the inconvenience of going shopping in person. This has made it inevitable for mots business entities to make their presence felt on the internet. Online businesses are using the internet as a potential tool to market their products or services effectively and hence be available to more people and see their turnover and profits increase substantially. One can use various strategies to make their online business incredibly effective and profitable during Christmas season. There are various tools for online business to cash in big anytime, especially during Christmas. How To Optimise Your Online Business And Cash In Big During Christmas Search Engine Optimisation (SEO) Its is the most popular and advanced strategy to attract traffic to your website. It is employing all the keywords and related keywords which one may use to search for a products or services. Inclusions of these keywords ensure that your website would be ranked high by the search engines. Build inbound links, hire a good SEO company like DGreat Solutions. A Search Engine Optimisation company like DGreat Solutions can be an invaluable asset in your online business. They specialise in knowing how to raise your search engine positions, monitoring those positions on the regular basis, and adjusting their strategies to account for desirable results in any given month. Since this takes a lot of time, effort and specialised knowledge, it can be in your best interest to go to an outside source rather than trying to maintain high search engine positions on your own. This way you will be able to make most of the Pay-Per-Click option and attract thousand of customers to your website then cash in big during Christmas. Make use of public website Christmas is not the time to embark on unaggressive business marketing. To make your presence felt, make sure that you promote your online business by posting forums, blogs, advertisements, group discussions, etc. This way messages circulate faster. Don’t leave any stone unturned, promote your online business aggressively. For increasing the chances of a potential sale, attract as much traffic as possible. Use affordable web host who provides the best services at quite a nominal price range. Article Syndication It is also quite ab effective tool for online business. It helps in building brand awareness. Get a good content and effective articles published on several article directories. This will help you to promote your name, company’s name and anchor link. Respect your customers The key to a successful online business is happy customers. Answer all queries and grievances politely and aptly. Understand your customers’ needs and accordingly serve them. Provide them festive discounts and offers to keep them coming back for more. Don’t expect too much Don’t expect quick returns, it takes time and effort to exploit the online business strategies. Don’t worry, your hard work will pay in this Christmas. Build a list and proceed accordingly. Maintain a record of all those who visit your website often or those who sometime in the past have shown interest in your products or services. Wider selection of payment methods More customers, more varied preferences. Perhaps you get by just well enough with the one or two payment options you offer thorough the year. However, Christmas is the time to step up your game. Remember, people are spending more at the festive seasons, especially Christmas, than during any other time of the year, so they might not feel comfortable paying it all with their debit card. Know your primary market. You need to enable PayPal and credit card payments as these are the most widely utilised online payment methods in the country. Other exciting options are transfers and instalments. Getting all these options up on the site just for a short period can seem like a lot of work. Observe competition There are no better practical examples to study than your competitors. Check their website, campaigns, sign up for their email campaigns, watch them on social media. Take note of their strategies, designs, ideas, and so forth. Do not let any details slip away. Knowing what your competition is doing is the most important step to cash in big during the Christmas Season. Evaluate Once you gather all the data and the holidays are over, do not let them collect dust. Sit down and start to evaluate. Create a chart and compare your competitors against each other as well as against your marketing efforts, and review the data collected by Google Analytics. Assess your gains and losses and identify your strengths and weaknesses. These results will be invaluable in building a stronger business and more efficient communication strategy. Conclusion All in all, the Christmas season will get busier and busier, there is no way around it. To cash in big, prepare as
If you are running a business, it is your natural desire to see loads of visitors arriving on to your website. You spend a lot of money in getting designed a beautiful and highly interactive website for your business. It is this website that serves as your business front on the web. You cannot be present to deal with every visitor that arrives on your website in a bid to convince him to buy your products or service. In your absence, it is your website that does all the talking on your behalf. Therefore, the prerequisite for any successful online business is a unique and beautiful website. Knowing how crucial a website can be for the success of your business, can you afford to take chances with it? This is where the role of a specialist comes into play. You need to hire the services of a reliable and experienced SEO Specialist Adelaide to make sure your website is appealing to the eyes and also reflects the nature of your business. The first impression is often the last they say. And you get only a few seconds of a visitor’s time to tell him that what he has come looking for is there on the website. The layout, the colour scheme, smooth navigation, and easy interface are enough to let the customer know that he has come to the right place. Even the font, its size, and spacing are small but powerful details that covey a lot to the visitor. You are a businessman and it is not expected of you to know these things and how to organise everything on your website. But the SEO Specialist Adelaide, after receiving input from you, creates a website that is a true reflection of your personality. It is like being there, satisfying the queries of a visitor, without being there. Creating a website from the scratch to the full satisfaction of the business owner is not a job any Tom and Harry can do with perfection. It is the job of a specialist who integrates the input from the customers into the design and functioning of the website. There are hundreds of companies offering website designing services to their customers. do not say yes to the first company that comes across your way or one you find in the yellow pages. One wrong move and you could find yourself owning a run of the mill website. It will never fulfil your aspirations of taking your business to new heights. You need a service that is reliable and experienced. Remember, it is not every day that you get a website for your business. So choose the website designer carefully. DGreat Solutions is a top Australian SEO Company operating in all major cities of the country. Though based in Adelaide, the company also operates in cities like Perth, Sydney, Melbourne and Brisbane. Once you hand over responsibility of designing your business website to DGreat Solutions, you can rest assured that you will get a visually arresting and highly functional website to create a wonderful impression on your visitors. They have a team of talented designers and developers who do a brainstorming session to come up with a website that is best suited to the nature of your business and its objectives. Having a good looking and functional website is only the first step towards achieving the objective of a successful business online. What good is from such a website when it is not visible to your target group of customers? How will you hope to increase your sales when your website is not attracting a large amount of traffic? There are billions of websites in the ocean called the World Wide Web. How do you make sure that people who are interested in your products and services arrive on your website? Well, this again is the domain of SEO Specialist Adelaide. No matter how good a product or service is, its success depends upon how effectively it is marketed. Your website needs to be optimised so that search engines take note of it when people type search phrases in their browsers. After all, you can convince your visitors only when they arrive first. Like any business in the real world, websites also need promotion. They need to be pushed so that search engines show them in their top results in the browsers of people interested in products similar to those you are promoting. SEO Specialist Adelaide carries out optimisation of your website through application of the latest SEO tools and techniques. He does link building, researches the right and most relevant keywords to attract visitors and arranges meaningful and useful content on the website to catch the attention of Google and other search engines. This is how you start to get traffic on your website. SEO Specialist Adelaide later indulges in social media marketing of your website. It is very necessary these days as a lot of traffic is diverted to website directly from social networking sites like FaceBook and Twitter. Your SEO Specialist Adelaide makes social media pages for your business and then promotes them to develop a positive image in the minds of your friends and followers.This image building exercise is slow but it yields great results in helping your business grow and expand. Remember, SEO is not a one time process. You cannot spend money once and think that it is enough or sufficient to keep your business visible and popular for a long time. But you are in safe hands when you sign a deal with a reliable SEO Specialist Adelaide as he makes continuous efforts to take your business to new heights. You will be surprised how a small investment in your business can turn your dreams into reality. The money you spend for SEO comes back to you in a short time period in the form of increased sales. And then it starts to multiply in the shape of increased customers. So, what are you waiting for? Take advantage of the power of SEO to reach out
In today’s digital climate, having an online presence is one of the most crucial factors to your business success. Let’s face it, nowadays if you want to find a local dog trainer or hairdresser, most people are more likely to just “Google it” rather than look in the local yellow pages or newspaper. However, it is not as simple as creating a website and hoping that people are going to visit it. It is also about how you can optimise your online presence to the absolute max. Whenever you search the net about any requirements you have, the search results on the first page are likely the ones that will be opened or clicked. This, in turn, translates to more revenue for the websites that are on the first search page of your preferred search engine. But how do these websites end up on the first search engine page? Search engine optimisation is the technique by which you can ensure that your website comes on the first page of the search results. This is an internet marketing technique with the ultimate aim of increasing the traffic to your website. However, a lot of planning and strategising needs to be carried out before any effective results to be achieved. For this reason itself, it is recommended that companies or businesses should avail the services of outside SEO companies that specialise in internet marketing. Spending money on SEO companies should be an investment Spending money on SEO companies should be seen as an investment rather than expenditure. Some of the specialised services that SEO companies provide include online marketing services, pay per click services, online reputation management, search engine promotion, web designing and development services and content writing services. All of these services are designed to maximise your exposure to clients and potential customers. The first thing a good SEO company does is to analyse and evaluate your website. They try to identify the areas that need to be improved to help your business get better visibility online. After this analysis stage, they develop web marketing models designed to achieve good rankings on search engines such as Google. The best SEO service providers create targeted marketing plans to help websites gain popularity among the viewers. For example, these services recommend content for each page of your website to increase search engine visibility for your website. Investing in a good SEO service provider has a lot of advantages. The biggest one is the non-stop promotion that these SEO companies carry out on behalf on your business online. Wether it be a product or a service, good promotion is the only way that consumers get to know about it. Another advantage is targeting the appropriate audience. Since the main aim of any website is to increase views, SEO companies help direct the people who are searching for a product or service that you are providing to your website. This, in turn, means that there is a higher return on investment (ROI) for your company. How much should you be paying? The answer to this question is that how much you pay for SEO services depends on several factors. First of all, how big is your website and how do you think SEO can help? Secondly, how much money can you afford to spend on SEO? Thirdly, have you thought about what kind of SEO service your site needs? The top-notch SEO services charge top dollar because they employ all level of staffs to help make their clients happy and their project a success. Such companies employ staffs ranging from receptionist, to cleaners, SEO specialists, Google adWord specialist, website designer with usability skills etc. They will have an office suite to maintain and pay for, these basic running costs will be passed on to clients in their fee structure. Their services are expensive because they want to limit their client-based to large, high-profile companies with which they can work on a continuous basis. The bigger the company, the greater the need for SEO services, especially when new products and services are launched. They will also employ staff to work on online reputation management, although this is a separate issue. Such SEO companies will charge in the region of $2,000 an hour for consultation only, however, if you approach DGreat Solutions, you will expect to pay a fraction of that per month, even though they are reputable SEO company with highly skilled all in-house Australian based professionals. Cost of SEO services as per payment models Monthly package When you choose to pay every month for SEO service to your service provider, the cost falls somewhere between $1000 and $5000 on a monthly basis. Majority of SEO companies offer their services on a monthly basis as search engine optimisation is a continued effort, and needs consistent performance to provide the desired results. Hourly Consultation You can also choose hourly consultation and pay the service provider on per hour basis. The cost in this category varies from $50 to $300 per hour. There are many companies who pay their service provider on an hourly basis as they can keep track of the work and performance delivered. Project-based cost Service providers also charge project based. New businesses that are simply testing the online variant can hire companies for one particular project. These service providers charge $500 to $2,000 for social media site setup, $500 to $7,500 for link profile audit, and $500 to $5,000 for website content audit. Things to consider: Immediate results This is one of the most important things to be taken into account. No SEO service provider can guarantee immediate results. Millions of websites are working hard to come in the top results of search engines. With so much competition and fluctuation in the search engine algorithms, it is not possible to achieve desired results within a month or two. Cheap SEO services There is no such thing as a cheap SEO services. Service providers charge for their job and usually offer different packages to different clients based on requirement
SEO or Search Engine Optimisation is an approach to increasing traffic generation for an online business. There are many companies that are now making use of this cost effective approach to give a boost to their virtual earnings. However, it must be kept in mind that only professional SEO companies should be hired to perform this specialised task to get effective results. Yes, it is not a child’s play to rank on the first page of Google or any search engine. Special skills are required to reach this level. A leading SEO company knows more about the market strategies. They know how to play smart and hit the targeted points in less time. As 2017 is about to end, every leading SEO company will plan its strategy to stay on top in the very competitive market of SEO and SEM in 2018. A well designed and SEO optimised web page is the best possible answer to a user’s query in the search engine. If it appears on top of other competitors, it is the success of the SEO company. There are lots of competing SEO companies around this days. There are many SEO companies that are working for their clients worldwide. A lot of companies like to hire these SEO companies because they give complete packages in much-reduced amount. Moreover, they have experts working on them, which makes their work a state of the art. Content was known as the king of SEO But, after the Google Panda and Penguin updates, every company should revise its SEO strategy to be the leading SEO company still. Most of the old tactics are now old fashioned from the SEO point of view. Content was known as the king of SEO, but Google has tightened the criteria for content also. It is now only allowing the correct band best quality content to come up in top SERP’s (search engine ranking positions). However, without a doubt, content is still the king of SEO. Do a complete homework A good company will start with a compete homework. They will create a proper strategy to follow, and they will gladly show the strategy to its client too. They will know what on-page, and off-page tactics they will need to apply on the site to get it i top SERPs, Good SEO companies always remain ready to learn. This is very important in 2017. Newness and creativity are a must in SEO this days. Social Media Networks Social media networks will get more importance in 2018 like it never did in 2017. Smart SEO companies have already adopted social media to advertise their client’s sites. Video marketing such as YouTube and Audio marketing is going to grow. Even Twitter has considerably gotten big in coming time. Every site will tend to touch it to get high ranks. Nobody can neglect the importance of Facebook. This is the biggest this year, and it is expected to grow even more in years to come. Good companies, which have the responsibility to show big results to their clients in short tie have to turn their route to more socialising sites. Follow the trend in the SEO arena The SEO experts alter their strategies according to the modernised trends before the competitors catch up with the latest buzz in the market. The changes and updates in Google’s algorithms will keep the company owners on their toes, as many changes will be witnessed in 2018. Here are some of the evolutions in the SEO arena with these interesting and dominating trends. Rise of Google AMP Future Google’s AMP (Accelerating Mobile Pages) is a future of the mobile devices as Google has taken a new initiative to develop mobile-friendly web pages. This open-source protocol helps the webmaster to land the pages instantly on the mobile devices. The ideology behind the concept is to load the pages four time faster than normal, i.e. 15% to 85% and to use the date eight times less. Quality of the content will matter not quantity Content is the backbone of E-marketing as the user wants to read unique content each time they get on your website. They get bored of reading the same old content over and over again. The same content is being produced in different words that lack the interest of the user into the website. Mostly, long contents have made their mark on the sites as they comprehensively present the topic. This year and coming years will not be an era of epic content, but people would like to go ahead with the dense content. Google will notice a visual trend in the coming year, and SEO companies will focus on proving the information in the smallest possible ways. In opinion, quality will matter during the coming years rather than quantity of the content. Personal branding will make its way Personal branding has become an online marketing secret weapon as most of the big names have made much earning with its help. However, it is not only limited to YouTubers, but the SEO campaigns can also earn success through this. Integration of machine learning with SEO trends The algorithmic machine learning became possible by the introduction of RandBrain by Google, which is an extension of Google Hummingbird functionalities. Under this, it is observed about the usage of the conversational queries put up by the user. With this, the machine learning combined with web page indexing. Optimising the intent for user experience At the beginning of 2017, Google focuses more on the user’s experience as they are the key factors around which all the online marketing strategies revolve. Google favours the websites that load quickly on mobile devices and provide great user experience to the people. The SEO professionals are experts with the AMP as discussed earlier, which is an added advantage. SEO companies will have to focus on the user intent rather than keywords, and the experts should foresee things. Big growth in personal digital assistants Personal digital assistant or the voice search has made its