You can spend hours upon hours implementing SEO tactics, have amazing Google rankings but the second you disobey Google’s ranking factors, all your countless hours of hard work can be reversed. As we all know, Google’s algorithm is constantly changing which makes our job as SEO specialists slightly more tedious. Changes to algorithms can greatly impact businesses and their revenue which is why it’s so crucial to always keep updated. Change is inevitable and something you must be accustomed to especially within the online world. The best thing you can do is stay in the loop and learn how to best prepare for the changes which do occur. We have identified five common negative Google ranking factors and how you can manage them. DUPLICATE CONTENT There are various definitions of what duplicate content can be perceived as by Google. The first form of duplicate content is essentially reproducing content which is already visible on other websites. The second form of duplicate content relates to your own website and having the same content shared across your own domains and URLs. To resolve this issue, ensure you have only one domain name and set up 301 redirects to combat this in the event you do have duplicated content within your own website. Also remember to always keep your content original and relevant to your audience. DUPLICATE META INFORMATION Similarly, duplicated meta information can also be detrimental for your SEO. You should always ensure each of your web pages its own individual meta descriptions. Having duplicate meta descriptions may not directly impact your SEO rankings however they do impact your CTRs (click through rates) in search results. Google prioritises content which has high CTRs which leads to higher rankings so ultimately meta descriptions really do matter. To avoid any issues with duplicate meta description, always keep your meta descriptions as unique and original as possible. TOO MANY OUTBOUND LINKS Having outbound links on your website can be beneficial for your SEO, however having too many can decrease your website’s credibility. By having too many outbound links, this can potentially be viewed by Google as ‘black-hat SEO’ tactics which are unethical and can damage your reputation. The best way to avoid being penalised for having too many outbound links is to always use outbound links in moderation. PAGE LOADING SPEED Page loading time is so important because it directly corresponds to the user’s experience. Google rewards those who make extra effort to ensure their websites are functioning efficiently and have good page loading speed. A website which takes too long to load, is at risk of enduring high bounce rates. You can test your website’s speed by using Google’s Page Speed insights. This will reveal which speed your website is currently tracking at on both desktop and mobile. If your website is falling within the red zone, you will need to make changes to increase your page loading speed. Simple changes such as optimising large images can significantly improve your loading time. LOW DWELL TIME When SEO specialists refer to your website’s dwell time what they are referring to is a metric created by Google which measures user engagement. It includes the time each user spends viewing your website, bounce rates and CTRs. Having a low dwell time reflects poorly on your website and it can impact its ‘user friendly’ element. Ideally you want users to be engaged the second the click on your website and find value from the content you provide, being able to easily click through each page. The best way to avoid any discrepancies from Google for having a low dwell time is to ensure your website is easy to navigate, it is optimised for an enhanced user experience and provides valuable content. Google has an endless number of ranking factors, each aimed at providing searchers with the best websites possible to answer their queries. If you don’t adhere to these ranking factors, you can lose all the hard work you have invested into your SEO almost instantly if you do not resolve the issues which have been brought to light. By addressing the five ranking factors stated above, you maintain your SEO and avoid being penalised by Google.
In today’s digital climate, having an online presence is one of the most crucial factors to your business success. Let’s face it, nowadays if you want to find a local dog trainer or hairdresser, most people are more likely to just “Google it” rather than look in the local yellow pages or newspaper. However, it is not as simple as creating a website and hoping that people are going to visit it. It is also about how you can optimise your online presence to the absolute max. Whenever you search the net about any requirements you have, the search results on the first page are likely the ones that will be opened or clicked. This, in turn, translates to more revenue for the websites that are on the first search page of your preferred search engine. But how do these websites end up on the first search engine page? Search engine optimisation is the technique by which you can ensure that your website comes on the first page of the search results. This is an internet marketing technique with the ultimate aim of increasing the traffic to your website. However, a lot of planning and strategising needs to be carried out before any effective results to be achieved. For this reason itself, it is recommended that companies or businesses should avail the services of outside SEO companies that specialise in internet marketing. Spending money on SEO companies should be an investment Spending money on SEO companies should be seen as an investment rather than expenditure. Some of the specialised services that SEO companies provide include online marketing services, pay per click services, online reputation management, search engine promotion, web designing and development services and content writing services. All of these services are designed to maximise your exposure to clients and potential customers. The first thing a good SEO company does is to analyse and evaluate your website. They try to identify the areas that need to be improved to help your business get better visibility online. After this analysis stage, they develop web marketing models designed to achieve good rankings on search engines such as Google. The best SEO service providers create targeted marketing plans to help websites gain popularity among the viewers. For example, these services recommend content for each page of your website to increase search engine visibility for your website. Investing in a good SEO service provider has a lot of advantages. The biggest one is the non-stop promotion that these SEO companies carry out on behalf on your business online. Wether it be a product or a service, good promotion is the only way that consumers get to know about it. Another advantage is targeting the appropriate audience. Since the main aim of any website is to increase views, SEO companies help direct the people who are searching for a product or service that you are providing to your website. This, in turn, means that there is a higher return on investment (ROI) for your company. How much should you be paying? The answer to this question is that how much you pay for SEO services depends on several factors. First of all, how big is your website and how do you think SEO can help? Secondly, how much money can you afford to spend on SEO? Thirdly, have you thought about what kind of SEO service your site needs? The top-notch SEO services charge top dollar because they employ all level of staffs to help make their clients happy and their project a success. Such companies employ staffs ranging from receptionist, to cleaners, SEO specialists, Google adWord specialist, website designer with usability skills etc. They will have an office suite to maintain and pay for, these basic running costs will be passed on to clients in their fee structure. Their services are expensive because they want to limit their client-based to large, high-profile companies with which they can work on a continuous basis. The bigger the company, the greater the need for SEO services, especially when new products and services are launched. They will also employ staff to work on online reputation management, although this is a separate issue. Such SEO companies will charge in the region of $2,000 an hour for consultation only, however, if you approach DGreat Solutions, you will expect to pay a fraction of that per month, even though they are reputable SEO company with highly skilled all in-house Australian based professionals. Cost of SEO services as per payment models Monthly package When you choose to pay every month for SEO service to your service provider, the cost falls somewhere between $1000 and $5000 on a monthly basis. Majority of SEO companies offer their services on a monthly basis as search engine optimisation is a continued effort, and needs consistent performance to provide the desired results. Hourly Consultation You can also choose hourly consultation and pay the service provider on per hour basis. The cost in this category varies from $50 to $300 per hour. There are many companies who pay their service provider on an hourly basis as they can keep track of the work and performance delivered. Project-based cost Service providers also charge project based. New businesses that are simply testing the online variant can hire companies for one particular project. These service providers charge $500 to $2,000 for social media site setup, $500 to $7,500 for link profile audit, and $500 to $5,000 for website content audit. Things to consider: Immediate results This is one of the most important things to be taken into account. No SEO service provider can guarantee immediate results. Millions of websites are working hard to come in the top results of search engines. With so much competition and fluctuation in the search engine algorithms, it is not possible to achieve desired results within a month or two. Cheap SEO services There is no such thing as a cheap SEO services. Service providers charge for their job and usually offer different packages to different clients based on requirement
Adelaide SEO Service brings you the best SEO services. In the recent years many business owners have come to realisation how important Search Engine Optimisation (also known as SEO) is. However, it is quite alarming that there are still many businesses that lack a profound comprehension of the need for SEO experts. And because they cannot comprehend the need for such paramount service, they do not appreciate the fact that Adelaide SEO Service can have a positive impact on the growth and development of their enterprises. It is very evident that search engine optimisation (SEO) plays a vital role in creating an environment for online growth of businesses that understand the need for SEO consultants. As an Adelaide based business owner, there is a need to consult with an Adelaide SEO service provider like DGreat Solutions to help you get your share of the Big Apple of the search engines. The Importance Of Adelaide SEO Service To Adelaide Businesses SEO is not only beneficial for international businesses, it is a necessary marketing apparatus for the development of compelling brand consciousness even for local Adelaide businesses. It is also a means of enhanced search engine page rankings and the amplification of a heightened abundance of traffic for local businesses. So why should Adelaide SEO service consultant be sought for and how can their assistance bring progressive business growth to your organisation? Consulting with a local Adelaide SEO Service expert is essential because that’s their job, that’s what they are good at, and most importantly, that’s what they think about every day. And that’s why experts have authority in applying SEO marketing instruments that will benefit your local business. As an Adelaide SEO Service provider, we know Adelaide’s market, we know how it works and how people of Adelaide use their keywords to search for Adelaide businesses. We have an understanding of the operations of SEO and know how to apply SEO tactics to help businesses accomplish enhanced website traffic and business growth. While the fundamentals of Adelaide SEO Service is not rocket science, the practical aspect of SEO for business people will present a complexity that they cannot deal with because of the technical aspects concerned with its application. This is why Adelaide SEO services are sought after. Advantages Of The Services Offered By Adelaide SEO Consultants Before any business hires SEO company, it is essential to determine how the company will apply their services. I have met with a handful of small business owners across Adelaide who have been burnt by so-called SEO experts based overseas attempting to provide SEO services for local company. There are some SEO experts that might promise you the moon and deliver nothing of substance. Regardless of whether you are promised the moon or the stars, what matters is how the Adelaide SEO Service plan is actualised. What your local Adelaide business needs is an SEO specialist Adelaide that can provide local Adelaide SEO service that will work with you to achieve your objectives. The results of a SEO consultant’s campaign will eventually divulge the essence of their service. Here are some advantages that businesses will receive from the services offered through our Adelaide SEO services: Our Adelaide SEO consultants can provide a business with an all-embracing method of harmonising the most productive and up-to-date SEO approaches to the advantage of your business. We will also offer recommendations on the exact techniques that are required for a website to work optimally. Before you sign up with us, we will let you know about the period of time it is going to take to get your website optimised, the costs and which SEO services or SEO experts are best suited to administer the SEO requirements for your business. Our Adelaide SEO consultants will also lay down clearly defined plans and purposes for the optimisation of a website. They will give you SEO solutions that are long established and have proved to produce effective results as compared to the numerous approaches or theoretical ideologies that are proposed on the internet. Our Adelaide SEO experts will boost traffic to your business through increased visibility on the popular search engines. They will also use a keyword approach to attract traffic to your business website. This is because despite sufficient rankings, it is essential to apply keywords to impel the target audience to visit the website. Our Adelaide SEO experts have the competency to furnish businesses with effectual propositions on how an online budget works so that businesses do not overspend while seeking for Adelaide SEO Service. What Your Business Should Expect From Our Expert SEO Services When business engages Adelaide SEO Service provider, it will find quality because such services will provide the business with skilled website designers. The business will also receive the provision of expert content writers and market specialists and this will result in the following services: The business will experience improved sales. The business will start getting enhanced traffic. The business will experience remarkable usability on their website. The business will realise effective browser compatibility thus enhancing user experience. The business will achieve higher rankings through ADELAIDE SEO SERVICE that will apply specific tactics to enhance the profile of the business locally. 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As search engines continue to evolve, marketers must improve their skills in order to keep up. According to reports, 70 percent of the users clicks are from SEO. Also, inbound leads (i.e. SEO) cost 61 percent less than outbound leads (i.e. cold calling). SEO services have a better return on investment (ROI) as well. “SEO leads have a 14.6 percent close rate, while outbound leads (such as direct mail or print advertising) have a 1.7 percent close rate,” according to the same report. Now that you know SEO is the way to go, here are 11 SEO tactics that you need to know in 2015. SEO in Adelaide Creating Incredible Content That Earns Links. Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influencer for search engines. This is unlikely to change. On the other hand, other methods of link acquisition have changed. Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure. Creating incredible content that people will want to share is still the best way to earn links. Co-Citation Links Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. To get co-citation links, do a search for “best” or “top 10” items in your niche. Example: Top 10 blue widgets. If you do this search and don’t find your business in the results, get in touch with the publisher and ask for your company to be added to the list. Be prepared to justify why your company should be included and, where appropriate, give them a summary to go along with a link. Editorial Links Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to write guest posts on a high-quality sites that is in your niche. Be prepared to create incredible content that may be heavily scrutinised before publishing. Interviews are another way to get editorial links. As a part of the interview, you should be allowed to cite your work in your responses. This can lead to even more backlinks and traffic. The Broken Link-Building Method Here’s another white-hat link-building strategy that can be quite effective. In this case, you’re actually helping publishers fix broken links, which can be helpful to their readers. However, this only works if your content is good enough to replace the lost content. To do the broken link-building method, you must find broken links on a site that is relevant to your niche. You then contact the webmaster with the broken link and recommend your site as an alternative to the broken link. To find out more, you can read the broken link-building Bible at the Moz blog. Link Reclamation Link reclamation can help you to get fresh links by finding broken links to your site and having the publisher to fix them. Examples: Find brand mentioning about your site and ask the publisher to add a link. Find places where your content has been used without attribution (places where people have used your post or infographics without giving you credit) and request a link from the person. According to Kristi Hines from kristihines.com, “A lot of people think of link reclamation as just 301’ing pages they have moved that still have a lot of great backlinks. But I like to think of reclamation as more than that. I like to think of it as not just reclaiming, but claiming links you deserve”. In order to make this automated, you can set up a Google Alert to email you whenever your company’s brand is mentioned. You can then check that page to find out if they link to your site. Link Outreach Link outreach is a bit “old school” but can still be quite powerful. To do this, find a website that is relevant to yours and get their contact information from the site. Send them an email or call and politely ask them for link. This works better if the site has a slightly different business than yours but may share a common audience. Competitor Analysis Competitor analysis is nothing new and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site. Focus on ROI Instead of Keyword Rankings While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean that your SEO campaign is successful. It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. Create an SEO Strategy That Maps to an Audience Over the past few years, we’ve lost most of the keyword data in Google Analytics and other tools. This has required marketers to change from traditional methods of SEO to create new ways of segmenting their audiences. In order to do this, we must find new keywords to focus on, new ways to approach neighboring markets and determine where our competition is succeeding with SEO and how you can do it better. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. This is why it’s so important that content and SEO be tied closely together. Optimise for Yahoo, Bing and Others. Search engines like Yahoo, Bing and DuckDuckGo may slowly take a bigger piece of Google’s pie in 2015. Yahoo is now the