Why Should You Advertise on Social Media?

Blog, Digital Marketing, Social Media

Do you run a business and are struggling to see the point of social media? Is  the hashtagging, emojis and memes flying right past your head? Don’t worry, we are here to explain the importance of advertising on social media platforms and why you should invest in social media advertising RIGHT NOW!  It’s no secret that advertising on social media can be very beneficial for businesses, it can really grow your audience and a good platform to promote the products and services you provide. However, there are still a lot of businesses out there that aren’t grasping onto this fantastic and low-cost advertising platform. Let us explain why you should ABSOLUTELY get on top of social media ASAP! Build Audience Through social media, you are reaching audiences that your website and other forms of marketing can’t reach. Having your business on social media platforms ensures your business is being seen and is portrayed as active and engaging to your audience. It helps you build authority to your brand and brand recognition and allows potential customers to recall your brand easier. This helps you build a following and get your business out there! Track Return On Investment Social Media advertising has a really great system at tracking ROI, it lets you directly track your marketing campaigns and their success. This is great because it can track how your ad is performing and what ads are underperforming, to prioritize, well performing ads to bring better results. It can be seriously difficult to track more traditional forms of marketing and you can spend thousands on advertising that just isn’t working. With social media, you are tracking the outcome 24/7 and always have access to your ROI figures.  Targeted Advertising The really great thing about social media advertising is the targeted and specific advertising that can bring in the right traffic to boost that conversion rate. By being able to target your specific audience, whether it be location based or another specific demographic, Social platforms have enough information to source who your target audience is and direct your campaigns there. This ideal hyper-targeting specific users technique, makes sure that your business is reaching the right people to promote growth and sales/leads. Drive Traffic to your website Social media can provide links directly to your website and drive traffic to “The Hub” of your business. Having more links to your site provides your audience with more access points to find and explore your business, social media provides your business with a very simple and low cost but effective way to increase traffic to your website. This only provides very beneficial for the business. Do not miss the opportunity to provide more pathways and access points to your website.  Competitors Remember every minute you aren’t advertising on social media, your competitors are gaining your customers, your audience and your sales/leads. Every industry is a competitive industry and staying ahead of your competitors can be a challenge, ESPECIALLY if you aren’t advertising on social media platforms. Better Insight to your customers Social Media is fantastic for giving you a platform to really form a connection with your customers and have a better insight into who they really are. Social Media helps you stay engaged with your audience and gives your business a better understanding of who your target audience is. It allows you to engage with their comments and messages, making it a two-way relationship. Through forming a connection with your customers, they are more inclined to feel loyal towards you as a brand. If you’ve been tossing up whether or not to get your business into Social Media Advertising then I think this is your sign. Our team at DGreat Solutions specialise in Social Media Advertising and Social Media Management and can show you how to get started and seriously grow your audience today! Reach out to us here to find out how we can improve your marketing and build your brand and sales! 

Six reasons you need to start using paid social media advertising

Blog, Social Media

If you or your business owner are still on the fence about social media advertising, here are some figures for you. More than two billion people use social media every day. The average person spends 135 minutes per day on social networks. Also, the number of small businesses advertising on Facebook has doubled to 50 million in recent months.So if you aren’t using social media to advertise your products or services, you are at risk of falling behind the competition. Paid social media is quite different from traditional outbound advertising. Big data and machine learning allows you to target, reach and ultimately find your audience with ease. Each platform has been designed to bring results for different aspects of your business, such as branding, lead generation, website traffic, etc.These platforms even give you native analytics for insights into how they recommend increasing the performance of your advertising campaign. Whether you’re looking for reach, engagement, or sales – the case for advertising on social media marketing has never been stronger.Here are seven benefits to using paid social media advertising for your small business:• Magnify your reach• Laser targeting• Branding• Content marketing push• On the fly reach• Crazy market insights 1. Advertising on social media gives your brand instant visibility. Posts from friends and family now receive priority, so organic reach for brands on social media is declining steadily – especially on Facebook. The sheer volume of posts makes connecting with your audience a statistical improbability.Due to Facebook’s change in their algorithms, posts from family and friends now receive priority over brands and pages. We aren’t saying posting on social media is pointless, but if you are expecting big results from it, you need to be able to put money behind it. Paid ads are guaranteed a place in the user’s feed, this is what we mean by “putting money behind it”. Despite the sheer volume of posts and ads being ran on social media platforms, everyone gets to be seen.To reach the most amount of people, you need to find out where your audience spends their time online. Refer to the image below from Sproutsocial.com, this graphic depicts the platforms that each different age group use the most. 2. Laser Targeting If you take anything away from this, its that Paid social media advertising allows you to reach the exact people you want! Each platform offers a ridiculous amount of targeting options. This goes beyond just basic demographics, some targeting options include; interests, hobbies, personality types, and many, many more.Look Alike Audience targeting is one of the most powerful options you can use, it allows you to take a list of people. Let’s say, your customer purchase list. You can upload this file to Facebook and tell it to find people that are most like these people, the people that have already purchased from you. You can create retargeting campaigns by simply installing the Facebook Pixel onto your website. This will track users that have visited, added to cart, purchased etc. It can even track the exact product they looked at, so you can do things like create dynamic product ads that feature the specific products that each individual customers looked at. 3. Branding Social media is one of the most cost effective ways to create exposure and buzz around your brand. If you business is appearing on social platforms regularly, people will start to recognise you. Once you become a familiar name with your audience you will start to increase credibility, drive engagement, and eventually purchasing behaviour.Statistics show that 80% of users follow at least one brand on Instagram, of that at least 30% of users have purchased a product they found on the Instagram platform. So, when you are trying to create awareness, create ads that are both informative and memorable. One of the many companies that has used social media branding to their advantage is Sydney recording studio. 4. Content Marketing Push Social media is an ideal way to distribute your best content.Social media has become the best way to get your best content out there. According to Sprout Social, nearly 75% of users follow a brand because they’re interested in its product or service. Keep your followers engaged with educational content that will transform them into ready to go buyers!Social media based ads will help drive website traffic, boost your social media engagement and, if done correctly, improve your ROI for content marketing. 5. On The Fly Reach The dispersion of social media advertising isunrivaled, it probably doesn’t come as a surprise that 80% of time spent on social media is spent on a mobile device.When people want to know, find, or purchase something, the first thing we do is pull out our phones. Social media advertising campaigns will help you either get that persons attention in that moment, or hopefully, you will already have made an impression on them with a previous campaign and you will be the first business they come to. 6. Crazy Market Insights Facebook analytics platform is insane, you can find out just about every detail you could ever want or need. How did your audience react to your ad? Which platform worked best? Which ad graphic performed best? Did an image or video convert better? You can set up customised on the fly analytics that will give you live reports such as clicks, comments, website visits, conversion, any many, many more.The optimisation you can do with your ads is unparalleled with Facebook insights. Once you know your exact perfect performing audience, nothing can stop your growth. Why Pay for Social Media Advertising? Like we mentioned earlier, organic reach on social platforms is continuing to fall. Paid social advertising is what keeps your pages alive. As a result of this, businesses, small and large are having to change their social media strategies.You may have noticed some of the big fortune 500 companies showing up in your newsfeed this past couple year. The time is NOW if you want to even be able to afford using these platforms. As more and more companies with larger and larger budgets continue