Digital Marketing is an artwork which involves incorporating various methods to promote brands. One of the most important elements are social media marketing and search engine optimization. Though they are two different concepts they are highly interlinked. Both the channels are highly interlinked in a customer purchase journey. Why is social media Critical for SEO? Though social media posts might not impact the websites performance it does impact the ranking in the search engine. The various social signals that could help rank them comprise of comments, signs, views, likes, posts, reposts, links, and backlinks. Likes Google gives leverage to links that people share on public pages as it shows that the content is relevant and interesting. Moreover, it also helps invite more viewers to drop by on their most active platforms Reposts Search engines like google give an important sign to repost as it is an efficient promotion strategy. Hence the call of share and save against posts on the content posted. Hence, it is quite clear it helps in building social media backlinks by the user- generated content or the own posts. Doing your own posts also regularly helps the consumers brand aware of company. Moreover, replying to the comments and questions brings in the advantage of social media presence and amazing positive interaction experience for the customers. Using social media to Boost SEO To leverage SEO performance, finding the sweet spot where content marketing, SEO, and social media round off together is an important element. Using the strategies mentioned below social media can be used to increase the website visit and traffic and optimize SEO. Increase Online Presence, Brand Awareness and Positive Mentions “Eye catching” is the word when someone wants to remember your brand. Try setting yourself apart from the competitors and do posts and targeting that is memorable. Increase your presence online. Try having more posts, blogs, and contents around your social media space. Keep it all branded without background, media content, cover pictures. For the remembrance and memory apply uniformity around the posts, the descriptions and the branding style, material. Brands which have strong social media presence and respond highly to consumers generate a positive experience for consumers and eventually an increase in overall satisfaction.Google also pays to the context of engagement online as a brand should be ranked for a positive experience and not a bad one. Focus on what you are getting ranked for and not only the high-ranking in-search engine. Seek to tailor the message as per the platform you are using for maximum success based on the audience you are engaging. Create Link Opportunities from social media It is one of the most difficult one to achieve as it is not the implementation that is hard but a third party/person taking an action. It solely depends on a recipient’s perspective of whether they want to reference or not. It’s more of a thing where in you relying on social media to promote the content of yours and make people aware of it. It could also involve using user-generated citations tagging the brand to blog posts using your business website URL as a reference to buy the product or the service. A link on Facebook cannot be considered as a backlink but if you follow the link through it takes you to the original post and hence the link on social media led to brand awareness to drive traffic on the website. Build Partnerships Though sharing posts on the social media is an important element but using to build partnerships with influencer and bloggers. As the authentic use of social media has been to build relationships among people hence it is very difficult to get organic audience from social media. There are few kinds of partnerships you can be engaging with: Brand Advocates: The active social media fans who are loyal to the brand and would promote you for free.o Influencers: Organic and paid influencers both play a role while paid influencers can help create more awareness if they have high number of influencers, while the organic influencers are those who have a genuine interest and expertise to specific areas. So, any rankings, endorsements from either of those would add to the brand value. Strategic partners: The influencers who are expertise in your niche and are willing to co-partner to create content and tap into the audience with marketing opportunities. Establish Authority The goal of any social media marketing, affiliate or content marketing is to bring it back to the primary source that is invite traffic to the website or optimize SEO. It is to establish that even though Facebook, Twitter isn’t a part of Google’s Search Engine formula it helps you win trust, create awareness which eventually leads to winning audience and reaching wider audience. Other than the social media also make sure to invest in the domain and proper layout of the website as it can help google keep you in site and appear in search. Make sure to use google analytics to track other resources and to study and to control the time, day of posts to maximise the impact. Boost content Lifespan and Engagement Keep sure the content is engaging as if that’s not the case people are not going to be interested. As the content needs to serve the audience needs so that they get engaged with it and hence follow it. But also remember no matter how good and amazing the content if there are no visits as people are not finding it, it’s not serving the purpose. So, share your content on social media such that people spot your brand and hence visit your website. Tips to planning the content are Connect by sharing stories, be entertaining, spot on to educate with a fun facts, Help present solutions from real scenarios. Hence, applying the above stated strategies could help rank your website and optimise your SEO by use of social media platform. Try using hashtags and keywords in the captions, descriptions as social media page may get
Social media management refers to the process of developing, creating, publishing and tracking content you post on social media platforms. It also entails customer interaction, engagement and should align with a brand’s established marketing initiatives. The purpose of social media management is to increase brand growth through reach and target a different demographic of potential customers. We all are well aware of the trend of social media marketing booming in recent years, therefore, if you’re not currently practising social media management to benefit your brand then you’re missing a golden opportunity for your business. Within a Social Media agency, experts develop management plans for clients, in order to boost brand awareness with specific demographics. Here are some beneficial reasons as to why practising social media management is a vital opportunity for your business and you should not hold off any longer: Low cost advertising Social Media is a cost efficient way to get your brand name out there! It costs nothing to create a business account, post creative content, market your brand and engage with your audience. These are all important factors in brand growth that take no money from the budget. Now, obviously there’s more to a social media strategy than jumping straight on and watching your following blow up. However, it is a free opportunity to generate revenue, build your brand reputation and increase traffic for your business. Even paid social media advertising costs nowhere near traditional marketing campaigns which cannot match the same reach that social media can. Which brings us to our next point… Reach Through social media marketing, you are reaching a bigger demographic of your target audience that you would not have been able to reach before. No matter who your target audience is, there is a social media platform that holds a huge portion of that demographic. With over half of the world’s population using social media platforms, Facebook has nearly 2 billion users DAILY and Instagram with 1 billion users per month, you are guaranteed to reach potential customers with the right social media strategy. By making your online presence known on social media this gives your customers the opportunity to develop mental availability for your brand, meaning in a purchasing situation, buyers think of your brand first and recall it in their memory. Competition Competitors can always be one step ahead of your brand if they are utilising their social media strategy and your business is not. Therefore, it’s important to make your presence known online. By engaging and being interactive with your customers on social media and consistent with your content, customers are more likely to find your brand trustworthy and potentially choose you over your competitors operating in the same category. Social media also gives you the opportunity to evaluate your competitors strategies and how they engage with their audience. By understanding their social media tactics, you can easily identify how you need to be utilising your social media management to compete with them for market share. Conclusion Are you looking to optimise your social media management? Needing help from a qualified social media agency? DGreat Solutions are equipped to develop optimal, social media management to build your online presence with consumers and ensure you are building your brands growth to compete with competitors. Save yourself time and stress on understanding the ins and outs to the success of social media and reach out to us, experts in the field of social media who can provide you with the best results when it comes to your social media marketing. Get in touch with us today for help and inquiries on your social media needs
PAID VS. ORGANIC SOCIAL MEDIA
When diving into the realm of the online world, the two types of social media businesses can utilise are paid and organic. Both present a number of opportunities for businesses and learning how to utilise both will be highly beneficial for your business. Whilst paid and organic social media varies in a number of ways, what you decide to invest more time into will depend purely on your business’s overall goals. So what exactly will work best for your business? Continue reading to learn more. WHAT IS ORGANIC SOCIAL MEDIA? Organic social media is essentially free content which is shared across the social accounts of businesses. When you create content on your social pages, it’s often viewed by a number of your followers, the followers of those who reshare your content and those who may follow any of the hashtags you utilise in your posts. Organic social media is effective for businesses as they are able to develop a deeper, personified connection with their audience. When you gain exposure organically, your followers are more likely to trust your brand as you’re providing content for the sake of adding value to their lives not just trying to make a sale. WHAT IS PAID SOCIAL MEDIA? Paid social media is promoted with payment and helps businesses reach a wider audience beyond their existing audience. The content you create will become visible in the newsfeeds of those who fall within your targeted market. You can target those who may be interested in your products or services as well as other demographics including their location, age and those with similar interests to your business. Paid social media is an ideal way to obtain new followers within a shorter period of time. By using paid social media, you are guaranteed visibility depending on the amount of money you invest and which platform you advertise on. Paid social media is highly effective for those who want to obtain greater brand exposure, reaching as many people as possible. HOW TO INCORPORATE ORGANIC & PAID INTO YOUR STRATEGY With changes in algorithms being made more and more frequently, having your content reach a wider audience organically can be a difficult task. This is where paid social media can be very effective and assist your organic posts in obtaining a greater visibility. By combining both paid and organic social media you can obtain a greater understanding of your audience, grow your online presence and have both forms of social media support one another to provide you with the best results possible. TRACK ORGANIC POSTS TO UNDERSTAND YOUR AUDIENCE By analysing the metrics from your organic posts, you can obtain a better understand as to who you should target in your paid advertising campaigns. You can also gain an insight into which forms of content will work well for a campaign and what your target market will prefer to see. If you notice you have a post which has received a significant amount of organic engagement, use the same post as an ad and you’ll be likely to receive even greater engagement and click through rates. GROW YOUR ONLINE PRESENCE When you utilise both paid and organic social media tactics, you’re maximise the potential to gain more followers. Those who see your ads are likely to search your profile on further social media accounts and become more familiar with your brand, ultimately boosting your overall online presence. Both paid and organic social media work exceptionally well in conjunction with each other. Whilst you can still maintain an online presence with just one, you simply won’t achieve as great results as when both are combined. By utilising organic social media, you can understand more about your audience and further enhance your paid social media strategy. If you want to implement the ideal social media strategy, speak to our expert team at DGreat Solutions today to find out how we can help.
One of the most effective methods of Social Media marketing local businesses can utilise is Facebook ads. With its exceptional marketing capabilities, Facebook ads are the ideal way for local businesses to attract those within the community to support your business. Local businesses are often more conscious about the amount of money they invest into advertising and want to select the best method possible which provides the best return on investment. Facebook marketing has the ability to assist local businesses to promote their content and create a strong sense of brand awareness, driving lead generation. Are you a local business owner and want to learn how Facebook ads can benefit you? Continue reading to find out more. FACEBOOK ADS ARE MORE COST EFFECTIVE Implementing a Facebook ad strategy is one of the most cost-effective forms of advertising you can utilise as a local business. Having the ability to control your daily spend limit means you can closely monitor your spending and determine what best works for your business. This means businesses are able to try Facebook ads without outlaying a significant amount of money and learn about how to best target their desired audience. For new business owners, this is a great way to have your brand exposed to locals and increase your customer or client base. If you only have a small budget to spend on advertising, Facebook ads are the way to go and will provide you with the greatest results. ACCESS TO LOCATION TARGETING OPTIONS One of the greatest advantages of Facebook ads are its targeting options. As a local business, this is exactly what you need to reach your defined target audience and showcase your products or services. You can effectively reach those within a specific radius to your shopfront including your country, state, city and even your postcode with further defined categories such as their gender, age, occupation, income and more. By using this feature effectively, you can ensure your advertising budget is spent on attracting those who are actually interested in your products or services BUILD TRUST WITHIN THE LOCAL COMMUNITY By using Facebook ads, you can promote your brand and gain the trust of those within your local community. The more frequently people are exposed to your ads, the more they will become familiar with who you are and the services or products your business provides. When creating your Facebook ads, it’s important to demonstrate your brands visions and values so your community understands they can trust you to provide them with the best service. Consumers are more inclined now than ever to support local businesses, use this to your advantage to provide them with an insight as to why they should choose you. EDUCATE YOUR TARGET AUDIENCE Finally, another benefit of Facebook ads for local businesses is you have access to a platform where you can educate your target audience. All businesses want to make sales, we need to in order to continue operating however in order to make those sales it’s important to educate your audience about your business. Facebook provides you with the option to share educational videos to demonstrate what your products or services are and how they can add value to the lives of your target audience. Think about what people need within your local community and how your business can assist, this will put you ahead of your competitors and show your target audience you aren’t just trying to sell. Local businesses are always on the lookout for the best ways to attract more clients or customers. As social media has progressed to be one of the most popular forms of marketing, we all spend so much time using it, it makes sense to promote your brand across the various platforms. For local businesses, in particular, Facebook ads are the most convenient and cost-effective ways to promote your business.
HOW TO GROW YOUR INSTAGRAM FOLLOWING
With more than 1 billion users across the globe, Instagram continues to provide incredible marketing opportunities for businesses. As we learn to embrace our digitally dominated society, it’s become apparent that there really are no limits as to what we can achieve with the help of social media. As marketers, one of the core objectives we work towards on Instagram is increasing the number of followers on a profile. The more followers, the more opportunities you have to showcase your brand and what you have to offer. If you are determined to grow your Instagram following, read our tips below to find out how you can do so organically. BE CONSISTENT WITH YOUR POSTS One of the greatest ways to grow your Instagram following is to stay consistent with your posts. Set a realistic goal of how frequently you are able to post. Whether it’s 4 times a week or once a day, create a content sharing goal and hold yourself accountable to it. The more frequently you post, the more familiar people become with your brand, trust it and expect you to continue posting regularly, providing quality content. A great tip is to plan your content in advance so you’re not just posting for the sake of posting and can actually provide value for your followers. Remember those who post regularly are more likely to receive greater engagement. CREATE A HASHTAG STRATEGY Hashtags are another great way in which you can easily grow your Instagram. With the right hashtag strategy, you can obtain visibility in the Instagram explore tab and be seen by those who aren’t yet following your profile. Instagram allows users to include up to 30 hashtags per post, however, it’s important to use good quality hashtags which are relevant to your business in order to achieve the best results. We recommend collating a list of hashtags that your target market would be searching for. For example, if you are a café you would want to incorporate a series of hashtags relevant to food/drinks, the cuisine you offer, your location etc. MAKE USE OF VIDEOS, LIVE CONTENT AND STORIES Creating video footage is the best possible way to showcase your brand and provide your followers with a deeper insight into the faces behind the name. Live content and stories in particular are raw, real and relatable. Make your video footage fun and interactive by showing fun elements of your workplace you can answer any FAQs, introduce your team or show a sneak preview of any new products or services you will be introducing. The more you create video content; the more familiar Instagram users will be with your brand and learn to trust your business. EMBRACE USER-GENERATED CONTENT Did you know that 9 out of 10 people are more likely to trust a brand that shares organic, user-generated content as opposed to professionally constructed content (Nielsen Consumer Trust Index). Essentially, what this means is Instagram users want to see content from REAL people utilising your services or products. Encourage your followers to create their own content and include your Instagram handle or hashtag. You could prompt people to create their own content by offering a discount on their next order or whatever you are willing to offer. Most Instagram users will gladly promote a brand if they are happy with the service they have received. COLLABORATE WITH OTHER BRANDS/INFLUENCERS Another highly effective way to grow your following on Instagram is to collaborate with other brands or influencers in your industry. Reach out to local businesses and influencers with a high number of followers and ask if they would be willing to promote your brand in exchange for a discount on your services or products. You could even suggest running competitions together to leverage both of your followers. This is an ideal way to create brand awareness and network within the online community. Once you gain new followers it’s critical to be conscious of the content you share with them. The work isn’t over once they hit the follow button. You must continue to create valuable content in order to gain their trust and encourage your followers to support your brand. And please, do not fall into the trap of buying followers! More often than not this provides practically no value to your business, wasting your time and money. Genuine followers will support your brand and are more likely to engage with your profile, becoming your customers or clients. For assistance with your social media strategy, let the team at DGreat Solutions assist.
USING FACEBOOK LIVE TO CREATE CONTENT
If you’re struggling to consistently create good quality, informative content on your social media accounts, the live feature may be your solution. Going live is essentially a live stream video where you can film yourself in real time and communicate with your audience. There are a number of benefits you can obtain by using the live feature and it’s a great way to relate with your audience and reveal the face behind the brand. The live feature is most popular on Facebook and Instagram with more and more businesses utilising the feature as it provides a fast way to communicate with your audience and alert them when you have new announcements. WHY USE FACEBOOK LIVE? One of the biggest advantages Facebook Live provides is that you can stream yourself instantly and discuss important topics, without needing to create content or postediting. We spend a significant amount of time planning and creating content in order for it to be flawless for our viewers. With Facebook Live, there’s no chance to refilm what you’re discussing even if you make an error. It’s raw and real and you’ll find your audience will appreciate its authenticity. Another great benefit is your audience can ask you questions whilst you are streaming. This drives higher engagement levels as the audience can see you are active and know if they ask questions throughout your live stream, they will have a fast response. When you use the live feature, you have the ability to demonstrate your knowledge in your field, your audience can watch as you answer a number of questions and show your level of expertise. Not only will you demonstrate your expertise, but you can actually show your audience who you are and what you stand for. If you audience can physically see you and hear you, they are more likely to trust you and your brand. HOW TO PREPARE FOR YOUR LIVE VIDEOS Although Facebook Live is a live streaming feature, you can still take steps to prepare so you can feel confident when going live. You don’t have to prepare an entire speech to read out to your audience, however it’s a good idea to take notes and have somewhat of an agenda do discuss. Remember you can’t edit the video once it has been streamed so planning to some extent would benefit you greatly. Think of content ideas which would be relevant to your industry. You could use live streaming as an opportunity to show behind the scenes of your workplace, introduce your team or share a preview of upcoming business ventures i.e. new stock or products. You can also use Facebook Live as an opportunity to answer any frequently asked questions you may receive and potentially ask your audience questions which could help develop your business. Above all, ensure you have a stable internet connection, so your video doesn’t drop out or disconnect whilst you are live. Complete a test run of your microphone and video to ensure you can be heard and seen clearly. PROMOTE WHEN YOU WILL BE GOING LIVE Lastly, communicate to your audience when you will be going live! If your audience are aware of when you will be speaking on Facebook Live, they will be more likely to tune in and listen to what you have to discuss. You can promote this across your social platforms or send out emails. This would be especially useful if you are releasing new products or services and are planning to discuss them via live stream. Be conscious of the times you decide to go live, it’s best to go live outside of standard office hours so your audience actually have time to watch your video. Facebook Live is a beneficial tool which business owners can use as another method of fast and convenient content creation. If you’re looking to build your brand and reach your audience on a more personal level, getting in touch with DGreat Solutions is the ideal way to do so.
Creating a successful link building strategy is imperative when devising a strong SEO strategy. If you’re outlaying money for SEO and not seeing any results, or perhaps your website traffic and search engine rankings are decreasing, it could be as a result of poor-quality links. Good links can bring a vast quantity of traffic to your website directly, boost your Google rankings and can greatly benefit your business. Links were essentially designed to direct people to pages which may be beneficial for them. No matter how frequently search engine algorithms change, link building is a practice which remains a priority for search engine crawlers. If you incorporate this into your strategy, you will notice a significant increase in positive traffic to your website. After years of implementing SEO tactics, we’ve narrowed down our best tips to help you create the ultimate link building strategy. RESEARCH YOUR AUDIENCE One of the most important things to consider when building a link strategy is that people physically link sites. This means you need to be creating content which provides them with enough value in order to be prompted to share your links. Research your audience and compile a list of topics which would inform or educate those who may be interested in your niche. Regardless of whether you’re creating content just for SEO purposes or not, it’s important to spend time creating appealing content. Poor content will not prompt other website owners to share your links and creating good content without link building is virtually useless as it won’t be visible. Research your audience thoroughly and start creating insightful pieces of content. DISCOVER CREDIBLE AND RELEVANT WEBSITES FOR YOUR LINKS After researching your audience, you can now begin seeking out websites which you could benefit from having your links shared on. This provides you with the opportunity to boost your content’s visibility using other websites. You may want to begin researching businesses within the same niche as yours and who may have already shared similar links. Ensure the sites you have selected are reputable and have good domain authority. By having your links shared across sites with low domain authority, this could be detrimental for your website and its rankings. REACH OUT TO YOUR DESIRED WEBSITES Your next step should involve sending outreach emails or contacting prospective website owners. If you are sending out emails, ensure to personalise each email and try not to appear as if you are sending the same email to hundreds of other site owners. Be sure to introduce yourself, your business and connect on common grounds. Try to build a relationship where possible and always remain authentic. You must be convincing and demonstrate how by linking to your website, their audience will obtain great value. Provide examples of some of your previous work and suggest some topic ideas which both of your websites could leverage. Avoid contacting website owners from fields which are polar opposite to yours, you will not benefit from having your links shared across sites where their target audience has no desire to visit your site. USE SOCIAL MEDIA TO PROMOTE Social media promotion is another link building strategy which often results in success. The more you promote your content, the more likely people are to view it, see value in it and promote it. Twitter, LinkedIn and Facebook are great social media platforms to distribute your links and encourage your followers or friends to share them. By using these platforms you can reach a greater audience and perhaps appeal to those who don’t typically fall within your target audience, however value the content you are producing. FOLLOW UP WITH WEBSITE OWNERS Finally, it’s absolutely crucial you keep track of all the links you have been building and to which websites they are distributed across. This continues strengthening your relationship with the site owner and provides you with an opportunity to have your links continuously shared. You should also check from time to time if your links are still visible. If they are no longer visible, you may want to contact the site owner to understand why this has occurred. Whether you need to simply have the links reshared or perhaps you need to create something new, frequent check-ins means you are staying on top of your link building strategy. Having a successful link building strategy will greatly impact your SEO. Benefits will include receiving good quality traffic to your website and increased search engine rankings. Taking time out to thoroughly plan your link building strategy is one of the best ways you can achieve great SEO. For assistance creating a link building strategy, contact the team at DGreat Solutions today.
With over 690 million active monthly users, LinkedIn has grown to be the world’s largest professional social media platform. LinkedIn provides businesses with the opportunity to market their products and services and connect with other business professionals across the globe. With the introduction of the polls feature, you now have an additional way to delve deeper into your marketing insights. They can be created in either your personal or business account, group or event pages. LinkedIn polls are easy to create and are provided as an option when you start a new post. Simply add your question with up to four responses, set a time frame (between one day to two weeks) and let your audience select their answers accordingly. You can then track the responses received by your audience. LinkedIn Polls are a great tool for business owners to utilise and conduct beneficial market research. Continue reading to find out how your business can benefit from them. LEARN MORE ABOUT YOUR AUDIENCE By creating polls, you are able to learn more about your audience including their interests, hobbies or even their likes/dislikes. By asking a series of questions relating to their own tendencies, you can start to build a profile of your target audience and learn how to best capture their attention when creating promotional content. The more targeted content you can create, the better your conversion rates will be. OBTAIN FEEDBACK ON YOUR PRODUCTS OR SERVICES Polls are a quick and efficient way to receive feedback from your audience regarding your products or services. If you have recently launched something new, you are able to obtain a deeper insight into what people really think about it. Feedback is crucial for the development of your business and LinkedIn polls provide you with a simple way to obtain feedback from your audience, which isn’t time consuming or too complicated. IDENTIFY ANY PROBLEM AREAS When you are able to identify any problem areas your audience are constantly faced with, you are able to provide relevant solutions to their problems. Using polls to ask questions relating to issues your audience may face can assist your business greatly. You may identify one specific area your audience is struggling with, i.e. if you are a videographer one area your audience might struggle with is editing content. This could present you with an opportunity to educate your audience on how to edit content or promote your services to assist. UNDERSTAND THE KNOWLEDGE OF YOUR AUDIENCE If you are frequently creating content and not receiving any feedback or engagement, you could be sharing content which doesn’t necessarily appeal to your audience. LinkedIn polls can assist you in understanding where your audience stands in terms of their knowledge in your industry and to what capacity. You can ask your audience questions to cover various aspects of your services or products. By doing so, you can ensure you are creating content which actually provides value for your audience and isn’t too advanced or too basic for them to read. RESEARCH NEW PRODUCTS OR IDEAS Have you thought of a new business venture and are unsure whether or not it would appeal to your target market? Create a poll and ask your audience! By obtaining the feedback of your audience you are able to consider the opinions which matter the most – the opinions of your potential customers or clients. This could also present you with new opportunities which you may have not yet considered. Creating polls are an ideal way to plan ahead for your business and consider future endeavours. If you have a LinkedIn profile and want to learn more about your audience and how your business can benefit their needs, give the polls tool a try. By using polls frequently, you can develop your business and enhance your marketing strategy.
As much as we all love to utilise free advertising on social media, it can be challenging to obtain visibility. Your competition is much greater with organic advertising and essentially you need to work much harder to have your posts seen. Facebook ads are an ideal way to learn more about your target market and attract more leads to your business page. Businesses thrive from using Facebook due to its exceptional reach and targeting capabilities. We list below 5 ways of generating more leads using Facebook advertising. Targeted ads Facebook provides users with an extraordinary level of targeted marketing. Facebook Ads Manager enables businesses to create ad campaigns which target a variety of audiences based upon their marketing objectives. With the ability to target users based upon demographics such as their location, career, income, gender, age, and interests. This assists businesses to target a variety of audiences, test them, measure the results and determine which audience group generates the most leads. You also have the option to create a reach campaign, where you have the ability to target the maximum amount of people possible. Free promotions We all love receiving things for free, creating an ad which promotes a free item or service is an effective way to capture Facebook user’s attention and obtain more leads. When deciding what to offer your prospects for free, think about what your target audience would find useful. Think outside the box and be unique with your free promotion. Whether it be an e-book, consultation or free product to try, you want to use the free offer as an introduction to your products or services and prompt them to seek your assistance further. The aim is to demonstrate your expertise in your industry and how you differ from your competitors. Include a CTA (call to action) in your free promotion which prompts users to include their contact details. This will allow you to add them to your client database or email marketing platform to follow up with them in future. Video ads Facebook videos are highly effective, especially when used in ad campaigns. Video ads provide businesses with the opportunity to create informative and engaging content which encourages users to use your services or buy your products. It’s important to create high quality videos, including a CTA such as ‘call us today’ or ‘book a free consultation’. Mobile friendly videos generate higher engagement, so always remember to ensure your videos are optimised for mobile. Visual content is crucial when creating Facebook ads, 85% of videos watched by users, are viewed without sound. Consider having subtitles throughout your video ads to cater to this. Also keep your videos short and sweet, video ads under 60 seconds are ideal. Anything longer than this and it becomes harder to keep the attention of your viewers. SMS & Messenger Another tip for generating more leads is by incorporating SMS and Facebook Messenger into your ad strategy. Facebook provides businesses with the ability to have an auto responder. This improves your response rates overall and assists businesses to convert leads more frequently. Messenger and SMS have significantly high open rates as opposed to email. Messenger has 70% open rates and SMS even higher with 98%. You have a greater chance of conveying your indented message by utilising this technique. Once you have obtained the contact details of your prospects via your ads, you can use these details to alert users of special promotions or important updates via SMS and Messenger. Advertise on Instagram In case you are unaware, Facebook actually owns Instagram. This means you have the ability to use the same ads created in Facebook ads manager, to target those who fall within your target audience on Instagram. This provides you with another window of opportunity to target those who may be interested in your products or services who actually may not use Facebook, however, use Instagram. Instagram is a highly effective platform for social media marketing and one you should incorporate into your ads strategy in order to obtain more leads. Facebook advertising is a powerful way for businesses to promote their products or services and gain a significant amount of leads. Facebook’s targeting capabilities provide business owners with the potential to reach a significant number of prospects who would actually be interested in their business. Facebook has the highest number of active monthly users, compared with other social media platforms. This is why DGreat Solution recommends Facebook for businesses and marketers to invest in advertising campaigns.
How to use Tik Tok for business
Since its inception in 2016, Tik Tok has rapidly evolved to be one of the most frequently used social media apps by Generation Z. If you haven’t yet heard about Tik Tok, it’s only a matter of time before you find yourself stumbling across a viral Tik Tok post, with an impressive amount of engagement to follow. According to Hootsuite, the app has over 800 million monthly users and presents a new and innovative way for businesses to promote their brand and obtain high levels of organic reach. If you’re searching for the next smart marketing move to make, Tik Tok might just be your answer. Learn how to use Tik Tok for business. What is Tik Tok? Tik Tok is a casual, fun and quirky social media app invented by Chinese company ByteDance. The app is most popular amongst teenagers, more specifically, those aged between 16-24. Tik Tok users are able to create short-form videos, incorporating hit songs, voice-overs and a variety of filters and lenses. Users have fun with the app and create humorous videos, dance challenges, prank challenges or just share anything they think other Tik Tok users would find enjoyable to watch. Content shared on Tik Tok is typically shot from users own smartphones, which means the quality of videos shared is authentic and real, unlike other social media platforms which utilise professional videographers. The best part about Tik Tok is how easy it is to obtain high levels of views and engagement. By utilising the right hashtags, you could find your videos obtaining thousands, hundreds of thousands, if not millions of views. How can Tik Tok benefit your business? Tik Tok is still relatively new to the social media marketing world. Marketers are still analysing the app in order to determine how to create the ideal strategy for the platform. While Tik Tok might not be useful for all businesses, those who have a target audience resembling those of the Tik Tok user demographic can benefit greatly from using the app. It’s one of the quickest and cost-efficient ways to promote your business and receive traction from a massive audience if your strategy is implemented correctly. Businesses are able to obtain results almost instantly by sharing content which appeals to Tik Tok users. How do you know if Tik Tok is right for your business? The first thing you need to do is research the app. Look at videos on the for you page and see which videos are gaining the most engagement. Could you see your brand creating similar content? If your brand promotes fun, relaxed, light-hearted vibes, then Tik Tok can certainly work for you. Tik Tok users are quite creative with their posts and often start dance challenges or prank challenges incorporating hashtags that prompt other users to do the same. It creates a fun, social movement of a sort. Get creative! You could even create short demo videos, showing how your product works or if you’re in the fashion industry, you could create try on haul videos where you show how the clothing looks on real people. Similarly to Instagram, you can utilise influencers on Tik Tok to promote your brand. What’s important to remember, is even if you are paying people to promote your product, it shouldn’t look like an ad. Businesses that have done well on Tik Tok have done so by creating campaigns that appear raw, real and give the perception they aren’t trying to sell to consumers. So keep your videos fun, creative and remember to stay active. Tik Tok advertisements Responding to the high demand of businesses incorporating Tik Tok into their social media marketing strategy, the app has recently introduced ads. In the same method, you can create a business account on Instagram, you can now do so via Tik Tok. While the app is still relatively new to paid advertising, it’s a great time for marketers to get behind the app and obtain good visibility. There are four main types of ads available: Infeed native content: These ads will appear in the newsfeed of the for you page. Brand takeover These ads appear once the user first opens the app and essentially take over the app for the duration of the ad, leading to a newsfeed video. Hashtag challenges Hashtag challenge ads appear on the discovery page and encourage users to participate in the challenge. Branded lenses Branded lenses are available for users to add to their videos and are developed by the brand. In order to measure the effectiveness of Tik Tok advertisements, track the engagement of your posts and CTRs (Click through rates). Tik Tok has grown immensely over the past four years and has already overtaken competing apps such as LinkedIn and Snapchat in terms of monthly active users. If you’re thinking of taking your social media marketing to the next level, there’s no better time than now to consider Tik Tok.